While volunteering and giving back have long been part of our culture, Nielsen’s formal social impact strategy began in 2010, when an associate shared an idea that grew into our annual day of service, Nielsen Global Impact Day (NGID).
NGID created an opportunity for associates around the world to come together in a shared spirit of service. From this day, our year-round Nielsen Cares employee volunteerism program was born. Nielsen Cares projects and programs leverage our associates’ time and expertise—and even Nielsen data—to make an impact with nonprofits in our priority cause areas of Education, Hunger & Nutrition, Diversity & Inclusion, and Technology. Nielsen associates have 24 hours of dedicated volunteer time each year that they can use to make a difference through volunteer projects.
Recently, Julia Wilson, Director, Global Responsibility & Sustainability, and Andrea Bertels, Director, Global Responsibility & Sustainability, and Director, Grantmaking, Nielsen Foundation, sat down to discuss how this approach has evolved over time.
"我们所有的尼尔森关爱项目都是建立在我们公司的使命和宗旨之上的。正是我们的数据、科学和员工帮助我们的客户了解他们的市场正在发生什么，以及如何根据这些知识采取行动，"安德烈娅说。"正是这些数据、科学和人才被部署到我们的社区，并通过尼尔森关爱（Nielsen Cares）与非营利组织合作，产生社会影响。
除了分享尼尔森员工通过 "尼尔森关爱"（Nielsen Cares）项目在NGID和全年所做的有价值的技能型和实践型志愿服务之外，Andrea还重点介绍了尼尔森基金会提供的慈善资助。
尼尔森基金会是一家由尼尔森资助的私人基金会，于 2016 年开始提供资助。赠款重点关注社会部门如何减少歧视、缓解全球饥饿、促进有效教育以及建立强大的领导力，尤其是通过使用数据。基金会于 2017 年启动的一项计划是 "事业卡"（Cause Cards），尼尔森员工只要在一个季度内志愿服务时间达到或超过 12 小时，就可以直接向符合条件的非营利组织赠款。
