Imagine learning the correct way to give handshakes and make eye contact with corporate leaders and having the opportunity to tour the latest technology in market research—all while in middle school. A few lucky students from Ron Clark Academy in Atlanta recently experienced these crucial lessons thanks to our Sustaining Active Black Leadership and Empowerment (SABLE) employee resource group.
Members of Nielsen’s African-American affinity group hosted eight students at our Tech Hub in New York for the second round of the school’s “Amazing Shake” competition. The competition tests students on professional interaction skills like strong handshakes and eye contact when greeting others. At the Nielsen Tech Hub, New York-based company executives—Linda Dupree, SVP, Client Solutions; Don Lowery, SVP, Community Engagements and SABLE Executive Sponsor; Diana Lucas, SVP, Client Solutions; and Colleen White, SVP, Client Solutions—gave students a high-level overview of Nielsen’s business. After hearing the overview, students were asked to take on the role of Nielsen associates advising their clients. After giving the students some abbreviated data and strategy options, our senior leaders helped them design fictional media plans to reach consumers. The competition tested students’ ability to think through options and potential outcomes and present their solutions to corporate leaders.
"SABLE 客户解决方案部经理、SABLE 成员兼比赛组织者乔丹-罗宾逊（Jordan Robinson）说："我们 SABLE 使命的一个重要支柱就是加强尼尔森与非裔美国人社区之间的联系。"这些男孩和女孩是我们未来的商业和社区领袖。我们与罗恩-克拉克学院（Ron Clark Academy）的合作关系使我们能够与才华横溢、富有灵感的学生互动，帮助他们提高个人和专业技能。
学生们对尼尔森科技中心的参观是学校 "奇妙摇摆 "比赛的第二轮，比赛在亚特兰大现场开始。一年一度的比赛是学校强调个人和专业技能发展的课程的高潮。学生们将人际交往和职业礼仪课程运用到各种挑战中。比赛将于 2018 年 2 月 9 日至 2018 年 2 月 11 日在亚特兰大结束。
Our philanthropic relationship with the Ron Clark Academy is not limited to mentoring opportunities such as this competition. Over the past two years, we’ve hosted landmark employee forums for our 非裔美国人 和 西裔 associates, and at each event, the Nielsen Foundation has awarded scholarships to Ron Clark Academy students. We believe empowering students today will strengthen the communities where we live and work.
"唐-劳瑞（Don Lowery）说："在尼尔森思考多元文化未来的最佳发展方向时，我们必须与年轻一代建立联系，他们将在短时间内成为我们和我们客户的决策者。"在有幸接待了罗恩-克拉克学院的学生之后，很明显，我们未来的领导者已经具备了为他们将要领导的企业和生活的社区创造繁荣未来的技能。
