尼尔森企业受众 API 可与电视购买、销售和库存管理解决方案轻松集成
New York, NY – April 9, 2018 – Nielsen (NYSE: NLSN) today announced the commercial availability of its Enterprise Audience API that empowers media clients and their solution providers to accelerate their TV audience targeting initiatives. Through the new API, clients now have the ability to transact on advertiser-defined audiences including but not limited to those based on credit card spending habits, in-store FMCG purchases and extended psychographic profiles. As additional data sets emerge, the platform allows for rapid expansion to include new targeting capabilities. The API also supports standardized segments curated by industry groups such as the Advanced Target Standards Group (ATSG).
"尼尔森产品领导力高级副总裁Kelly Abcarian表示："尼尔森企业受众应用程序接口代表了我们在推动市场向基于受众的购买和销售发展方面的承诺和投资。"新平台将成为新的高级受众市场的单一真实来源，使营销人员和为他们提供服务的出版商能够接触到最重要的潜在消费者。
A key differentiator of the Nielsen Enterprise Audience API is the availability of Nielsen TV Universe Estimates for advertiser-defined audiences. In order for agencies to accurately plan and execute media campaigns beyond age and gender—and for media owners to appropriately value these advanced demographics—it’s imperative for everyone to know how many of these people actually exist. A foundational part of any advanced television platform, for example, is the ability to access these precise Nielsen population estimates at every step of the planning and buying process.
Enterprise software platform clypd is integrating the Nielsen Enterprise API into its solutions; while others, including Simulmedia 和 Videology, will be able to take advantage of this capability to easily connect and integrate with the API to power their advanced audience capabilities. By using Nielsen’s API, such platforms will be extending the availability of Nielsen‘s ratings data for custom advertiser-defined audiences, allowing users to create more targeted and optimized media buys, ultimately increasing the return on investment on ad spend for advertisers.
“Nielsen continues to be the gold standard in TV ad measurement. With Nielsen’s Enterprise Audience API, Simulmedia’s VAMOS platform will be able to convert that gold standard data into targetable audience segments across all national TV networks in the U.S. in a matter of seconds,” said Dave Morgan, CEO of Simulmedia.
"在广告商对每一分钱都精打细算、对投资回报要求越来越高的今天，媒体销售商需要准确、及时、可信的独立数据，以便提供更广泛的受众细分。clypd首席执行官Joshua Summers表示："有了尼尔森企业受众应用程序接口（Nielsen Enterprise Audience API），客户将受益于更简单、更快速、按需获取一致数据的方式，这些数据具有推动电视受众定位下一步发展所需的规模。
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
媒体联系方式
Sal Tuzzeo, sal.tuzzeo@nielsen.com
