At Nielsen, we’re committed to fostering 多样性与包容性 throughout the culture of our company and how we do business. But this isn’t an effort that can be done in isolation, and we’re using our data to help our clients anticipate and respond to today’s diverse populations.
As part of our work to lead the industry in diversity and inclusion, we became a founding partner of the LEAD (Leading Executives Advancing Diversity) Network in Europe, which is committed to attracting, retaining and advancing women in the retail and consumer goods industry through education, leadership and business development. Our collaboration with LEAD is especially important because many of our largest global clients are also members. And earlier this month, Nielsen leaders gathered with delegates from more than 400 of these companies at the annual LEAD Network event in London to celebrate past achievements in diversity and inclusion, as well as identify work still to be done.
在题为 "多元化：我们的首席多元化官安吉拉-塔尔顿（Angela Talton，如上图）在题为 "多元化：更好的业务，而不仅仅是正确之举 "的主题演讲中指出，促进多元化和包容性不仅有助于实现劳动力代表性目标，还有助于产生更好的财务结果。
根据麦肯锡的数据，在性别多样性方面排名前四分位的公司，其业绩超过排名后四分位的公司（以息税折旧摊销前利润、净收入、营收等指标衡量）的可能性要高出 15%。同样，种族多样性排名前四分位的公司比排名后四分位的公司的业绩高出 35%。随着全球人口的日益多元化，多元化和包容性员工队伍的重要性只会有增无减。例如，根据波士顿咨询公司（Boston Consulting Group）的预测，到 2028 年，女性将控制全球 75% 的自由支配支出。
At Nielsen, we understand that diversity and inclusion is a global business imperative, and Angela also used a portion of her keynote to “pay it forward” by sharing the best practices and strategies we’ve developed to foster a diverse and inclusive workplace. For instance, we’ve developed country-specific diversity action plans—or “learning journeys”—which help ensure our five-prong strategy is adapted to the unique needs in each of the more than 100 countries where we operate.
有机会分享这些成功的战略是我们成为 LEAD 网络成员的一个重要优势。我们与客户之间就多元化和包容性问题进行开诚布公的对话，使尼尔森被视为客户的资源，帮助我们建立有意义的关系，并使我们双方都处于推动卓越增长的地位。
“At Nielsen, we share data and insights to connect the dots between the global population shifts, the need for a diverse and inclusive workforce (who understand why consumers behave the way they do) and the resulting informed decisions about how to adapt to shifting populations,” said Angela. “This is why we view our collaboration with LEAD Network as a tremendous opportunity to share best practices and insights that help our clients thrive in a diverse future.”
除安吉拉的主题演讲外，尼尔森北欧地区董事总经理塞西莉-韦斯（Cecilie Westh）和尼尔森体育、电子竞技和游戏总裁克里斯-莫利（Chris Morley）还进行了一场名为 "数字背后的女性 "的分组讨论。会议探讨了全球女性作为职场和家庭领导者所扮演的日益重要的角色。这些变化对产品的生产、营销和购买方式产生了重大影响，本次会议提供了一个内部视角，让与会者了解企业如何利用女性掌控的 39.6 万亿美元的全球财富。
"塞西莉说："很明显，女性控制着全球经济的大部分领域。"然而，我们为客户提供的价值并不在于女性掌握了这种控制权。我们提供的更深层次的研究，揭示了世界各国妇女购买行为的动机。有了这样的洞察力，我们的客户就可以自信地设计他们的产品和推广活动，从女性辛苦赚来的钱中分得一杯羹。
