Cross-platform planning solution will help marketers and media owners to maximize ROI
Manila, Philippines, 09 July 2018 – Nielsen announced today the expansion of its Nielsen Media Impact service to the Philippines. A key part of Nielsen’s Total Audience framework, the solution will help marketers better plan advertising campaigns across TV, radio, and print. On the other hand, TV networks, radio stations, and print publications can use it to be more competitive in today’s media landscape.
Consumers now have endless options for viewing content, which is fundamentally changing the business of TV, advertising and measurement. Nielsen’s Total Audience framework provides a suite of solutions that help marketers and media owners develop great campaigns and content by providing a comprehensive and granular understanding of their audience – who they are, what they like and how they interact with content, everywhere.
尼尔森媒体影响力（Nielsen Media Impact）将电视、广播和印刷媒体数据中的消费者媒体行为信息整合到一个易于使用的规划界面中。市场营销人员、代理商和媒体所有者可以详细了解不同媒体组合如何接触受众，以及受众在这些媒体渠道上花费的时间。除了有关年龄、性别和社会分类的标准信息外，Media Impact 还允许用户根据高级受众属性（如高级人口统计、心理统计、生活方式行为和媒体行为）制定媒体计划，这样，无论受众多么细化，他们都能了解如何最有效地接触受众。
尼尔森媒体影响力在德国、荷兰、意大利、美国、比利时、新加坡、马来西亚、新西兰和香港也有提供。
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Media Relations Contact
Liza Martija: liza.martija@nielsen.com
