On the heels of the launch of the Nielsen Auto Cloud fueled by J.D. Power, Arun Kumar, Global Chief Data & Marketing Technology Officer at IPG, sat down with Damian Garbaccio, EVP at Nielsen, to discuss how both companies are working together to improve automotive marketing performance. IPG is using the Nielsen Auto Cloud to provide its clients with the most recent and detailed car buyer information available. By using the Nielsen Auto Cloud, IPG improves its ability to target car buyers based on a variety of car buying criteria and then measure outcomes more effectively. The end result? Better performing media investments for its auto clients and better experiences for its end customers.
"尼尔森汽车云使我们能够获得来自尼尔森的令人难以置信的细粒度数据，并辅以来自J.D. Power的洞察力，使我们能够为客户创造高价值的受众，"库马尔说。"有了它，我们将加强我们的受众测量平台，提高我们根据各种标准（包括首选品牌、车型、风格和功能）锁定购车者的能力。
