We recently held our third case study competition at the University of Puerto Rico (UPR) – Mayagüez in Mayagüez, Puerto Rico. Seventeen student groups (see photo above) chose to participate in this year’s competition from the UPR Mayagüez and Río Piedras campuses. We were able to build a high level of student interest by tapping into the “classic” rivalry between the two schools and creating an atmosphere of friendly competition.
今年的案例研究向学生们提出了一个关于两家虚构公司的挑战：团队的客户是一家名为 Classic Creamery 的冰淇淋公司，以及一家新兴的竞争对手 Delightful Dairy。为了保持市场领先地位，学生们向经典冰淇淋公司提出了可能的选择方案。学生们利用尼尔森提供的支持其建议的数据，进行了包括建议策略和关键数据点的演讲。
这样的案例研究竞赛为尼尔森员工提供了与高技能的不同学生建立联系的机会。反过来，这些比赛也确保了学生们有机会分析真实的尼尔森数据，并用他们的分析来讲述一个故事，同时了解我们的员工体验，在这里，所有员工都可以'与众不同，做你自己，与我们共同成长'。
“Judging and seeing the creative ideas demonstrated the importance of including students in this activity,” said Diana Lucas, SVP, Client Solutions, Nielsen, and a judge in this year’s competition. “It showcases the students’ skills and bolsters our overall Diversity & Inclusion strategy by ensuring we are attracting as many diverse candidates to join our organization.”
Recruitment is a key initiative in our overall Diversity & Inclusion strategy. For several years, our university recruiting teams, have hosted case study competitions throughout the nation, including at some Historically Black Colleges and Universities (HBCUs) and Hispanic Serving Institutions (HSIs), like UPR. The competitions, in addition to exposing students to Nielsen data, also provide an opportunity to network with Nielsen executive leaders and associates. Our diverse recruitment efforts were proven and recently recognized by DiversityInc, which named us one of the top 12 companies in the U.S. for recruitment, as well as a top 20 company for diversity and inclusion overall.
Michael Alicea, Nielsen’s EVP, Global Human Resources and Executive Sponsor of our university recruiting team at UPR, recognizes that diversity is a business imperative. “Businesses that bring diverse perspectives can help solve their clients’ biggest needs and win,” said Michael.
