New York, NY – May 30, 2018 – Nielsen (NYSE: NLSN) announced today that it has been granted accreditation by the Media Rating Council (MRC) for five additional PPM Audio markets including Columbus, Ohio, Greensboro-Winston Salem-High Point, N.C., Indianapolis, Ind., Jacksonville, Fla., and Salt Lake City-Ogden-Provo, Utah. This brings the total to 30 PPM audio markets out of 48 that are accredited by the MRC for Nielsen Audio’s monthly Average Quarter Hour Ratings.
"MRC执行董事兼首席执行官乔治-W-艾维（George W. Ivie）表示："我们祝贺尼尔森达到了将MRC对其PPM月度平均季度小时估计的认证扩展到另外五个广播市场的严格要求。"这一结果证明了尼尔森对持续改进的承诺，我们期待着与尼尔森继续合作，努力满足行业需求，最终使 PPM 服务的所有音频市场都获得 MRC 认证。
尼尔森仍然是美国音频市场值得信赖的货币。尼尔森的持续质量改进计划侧重于所有市场，包括已认证和未认证市场。尼尔森将在这一势头的基础上，继续与MRC和客户合作，在所有PPM市场取得并保持认证。
尼尔森音频公司总经理布拉德-凯利（Brad Kelly）说："我们很高兴能在这些新增市场获得MRC认证。这表明了我们对行业黄金标准音频测量质量的持续承诺，并有助于增强客户对货币的信心。
在当今分散的媒体环境中，市场营销人员和广告商越来越看重能够提供广泛覆盖面的广告。音频是每周覆盖率最高的媒体，93% 的美国成年人每周都收听广播。
最后，MRC 董事会还投票决定取消对旧金山 PPM 音频市场的认证。尼尔森支持对旧金山的估计，并将继续与 MRC 和客户合作，以重新获得该市场的认证。
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联系方式
Dawn Rowan: Dawn.Rowan@nielsen.com, 646-654-8641Brigit Hennaman: Brigit.Hennaman@nielsen.com, 646-654-8314
