GroupM 客户将从人口统计、各站点独特受众的 GRPs 以及投放措施中获益
香港--2018年6月22日--全球绩效管理公司尼尔森今天宣布，WPP旗下媒体投资集团GroupM已选择尼尔森作为亚太地区的主要数字受众测量提供商。GroupM将使用尼尔森的数字广告收视率（Digital Ad Ratings）来测量香港、印度尼西亚、日本、马来西亚、菲律宾、新加坡、台湾和泰国等八个亚洲市场客户的在线和移动广告活动的受众。
"群邑亚太区高级总监克里斯-迈尔斯（Chris Myers）表示："广告主必须越来越多地从整体角度来看待受众在所有媒体接触点上的广告活动表现。"我们必须拥有一致的测量方法，这也是我们与尼尔森合作的目标"。
“We’re excited to expand our longstanding relationship with GroupM,” says Aimee Gerry, Nielsen’s Head of Digital, Asia. “The digital media space is evolving rapidly, and having access to the metrics Digital Ad Ratings provides, such as age and gender demographics, unique audience, reach, frequency and gross rating points (GRPs) for an ad campaign’s total digital audience across computers, tablets and smartphones in a way comparable to TV, will enable GroupM and its advertiser clients to stay on top of changing industry trends.”
尼尔森被 GroupM 选为主要数字受众测量提供商，是双方在亚太地区现有战略合作伙伴关系基础上的进一步拓展。
About NielsenNielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
关于 GroupMGroupM 是全球领先的媒体投资管理公司，是 WPP 旗下媒体代理公司（包括明势、MediaCom、Wavemaker、Essence 和 m/SIX）以及程序化数字媒体平台 Xaxis 的母公司。GroupM 的主要目标是通过在交易、内容创作、体育、数字、金融和专有工具开发等领域的领导和合作，最大限度地提高 WPP 旗下媒体代理公司的业绩。GroupM 的工作重点是为客户、利益相关者和员工提供无与伦比的市场优势，并与 WPP 的数据投资管理集团 Kantar 开展日益密切的合作，为客户谋取利益。GroupM 和 Kantar 共占 WPP 集团 190 多亿美元收入的近 50%。
CONTACT:Cheryl Wen, cheryl.wen@nielsen.com, +886 2 2171 5590, +852 5394 0227 (mobile)
