New York, NY – Nov. 15, 2018 – Today, Nielsen (NYSE: NLSN) announced that Nielsen Media Impact (NMI) is expanding to include radio as a media type available within its leading national cross-media planning and optimization solution. Nielsen Media Impact is a cross-platform planning solution available at a local and national level that allows users to understand cross-media reach, frequency and duplication using advanced audience segments. This enables agencies, media owners and advertisers to reach their desired audiences with cost-effective media plans.
广播数据将来自尼尔森全国区域数据库（NRD），包括便携式人流量监测仪（PPM）和日记数据。Nielsen Media Impact 中的尼尔森全国广播数据使买家和卖家能够了解广播作为一种媒体在全国范围内的价值，以及将全国广播纳入媒体组合所实现的增量覆盖。除了能够将广播与其他全国性媒体进行比较外，尼尔森媒体影响力中的广播数据还具有灵活性，包括多个市场细分，包括自定义日区、广播格式、所有者群体和 RADAR 网络。
"尼尔森产品领导力副总裁杰伊-尼尔森（Jay Nielsen）表示："将广播数据纳入尼尔森媒体影响（Nielsen Media Impact），满足了我们从市场上听到的明确需求。"尼尔森产品领导力副总裁杰伊-尼尔森（Jay Nielsen）表示："这使客户能够更全面地了解消费者花费时间最多的媒体的广告效率。
"iHeartMedia营收与数据运营总裁布莱恩-卡明斯基（Brian Kaminsky）说："作为美国领先的音频公司，仅广播电台每月就有超过25亿听众，我们相信，将广播电台纳入尼尔森媒体影响力提供了所需的资源，使我们能够为全国客户制定真正全面、跨平台和经济高效的媒体计划。
One Platform. All Media. Nielsen’s Total Media Fusion, the data fueling Nielsen Media Impact, incorporates the most granular respondent-level data from Nielsen measurement panels along with U.S. census calibration for the most comprehensive view of the media landscape in one data set. This means access to the de-duplicated insights necessary to make the most informed cross-platform decisions about where and when to engage your audience with advertising. The Total Media Fusion incorporates the following data: TV, radio, VOD, SVOD, mobile, tablet, desktop, print, cinema and digital place-based media.
Earlier this year, Nielsen launched Local Nielsen Media Impact, a local planning and optimization tool available in the 25 DMAs with Local People Meter (LPM) data, which included radio listening from the PPMs in those markets. Having radio data in both national and local planning tools will give clients access to more comprehensive data for cross-media planning.
关于尼尔森
尼尔森控股有限公司（纽约证券交易所股票代码：NLSN）是一家全球性的测量和数据分析公司，为全球消费者和市场提供最全面、最可靠的信息。我们的方法是将尼尔森的专有数据与其他数据源相结合，帮助全球客户了解现在正在发生什么、接下来会发生什么，以及如何根据这些知识采取最佳行动。90多年来，尼尔森一直以科学严谨和创新为基础提供数据和分析，不断开发新的方法来回答媒体、广告、零售和快速消费品行业面临的最重要的问题。
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
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尼尔森
道恩-罗文
dawn.rowan@nielsen.com
646-654-8641
