数字广告评级为阿联酋数字广告市场带来责任感并加速其增长
Dubai, UAE – May 9, 2018 – Nielsen (NYSE: NLSN), a global measurement and data analytics company today announced the launch of Digital Ad Ratings in United Arab Emirates (UAE), further expanding the solution’s global footprint to provide a total view of campaign audiences across digital platforms. Since its commercial release in 2011, Digital Ad Ratings has become the global industry standard for independent campaign measurement in more than 33 countries.
尼尔森数字广告收视率（Nielsen Digital Ad Ratings）通过与电视相媲美的方式，测量广告活动在电脑、平板电脑和智能手机上的全部数字受众的年龄和性别人口统计、唯一受众、到达率、频率和总收视点数（GRPs），使广告商、媒体代理商和出版商能够最大限度地扩大广告到达率，优化数字平台上的在线支出。
广告商可以利用 "数字广告评级"（Digital Ad Ratings）来了解和量化其广告所覆盖的受众，并能在飞行过程中优化广告活动。出版商和平台可以更好地优化库存，减少广告浪费，根据受众而不是点击量来盈利。
"该地区越来越多的广告商将目光投向数字广告。尼尔森中东和北非地区媒体主管萨拉-梅塞尔（Sarah Messer）表示："尼尔森数字广告评级为阿联酋带来了标准化和问责制，帮助广告主和广告代理公司衡量他们在线花费的每一美元的投资回报。尼尔森中东和北非地区媒体主管 Sarah Messer 说："它的核心是跨屏幕、跨广告投放和跨出版商来衡量人而不是设备。现在，您可以像分析电视广告一样分析您的品牌在线广告活动，并优化您的在线支出，确保您的广告能够触及目标受众。
"梅塞尔补充说："随着斋月的临近，中东和北非地区的许多品牌都希望向消费者展示自己的产品和服务，DAR 将帮助确保在线消费的每一分钱都花得有意义。
关于尼尔森数字广告评级
Nielsen Digital Ad Ratings delivers to clients comprehensive, TV-comparable metrics for digital advertising campaigns. Initially launched in the U.S. in August 2011, Nielsen Digital Ad Ratings combines Nielsen data with aggregated, anonymous, privacy-protected demographic information from participating online data providers. Reporting is available the day after campaign launch, providing vital audience delivery information in-flight to agencies, advertisers and publishers.
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
