More than 100 Nielsen associates from the Philippines volunteered to participate in the seventh Nielsen Global Impact Day (NGID). This year, associates traveled to the Las Piñas-Parañaque Critical Habitat & Ecotourism Area (LPPCHEA) to clean up the coast and to plant mangrove seedlings.
According to the Department of Environment and Natural Resources, LPPCHEA is recognized as a wetland of international importance by the Ramsar Convention because of the critical role that it plays in the survival of threatened, restricted-range and congregatory bird species.
“The Philippines is one of the most disaster-prone countries with threats from earthquakes, tsunamis, and volcanic eruptions,” said Patrick Cua, managing director of Nielsen in the Philippines. “But of all these hazards, Filipinos are in constant danger of typhoons. Cleaning the coastal area and planting mangroves not only helped in preserving this habitat for migratory birds; our activities also aided in ensuring the protection of the coastal communities of Las Piñas and Parañaque from storm surges and high tides.”
NGID是尼尔森一年一度的服务日。今年，来自91个国家的24,000多名尼尔森员工参加了1,450多项志愿服务活动，贡献了自己的时间、技能和专业知识，为所在社区造福。
但尼尔森认为，企业社会责任是一项贯穿全年的举措。去年，尼尔森菲律宾公司入围了 "亚洲首席执行官奖"（Asia CEO Awards）的 "年度最佳企业社会责任公司"（Corporate Social Responsibility Company of the Year）决赛。这一奖项彰显了尼尔森 "全球影响力日 "在菲律宾的贡献，以及尼尔森菲律宾以技能为基础的志愿服务项目 "Bigay Husay"。
