协议包括对所有 Meredith 电台的测量，包括基于受众的高级购买销售工具 Rhiza
纽约州纽约市 - 2018年8月23日 - 尼尔森（纽约证券交易所股票代码：NLSN）和梅雷迪斯公司（纽约证券交易所股票代码：MDP）今天宣布，双方已就所有梅雷迪思地方媒体集团电视台和市场的尼尔森电视收视率达成多年续约协议。
The agreement includes a range of audience measurement and analytical services including local buying behavior data from Nielsen Scarborough 和 Nielsen Rhiza, an advanced, easy-to-use sales tool that enables Meredith to offer clients granular insights about its customers, media consumption, and the competitive landscape. Rhiza is powered by Nielsen ratings and buyer behavioral data, along with robust third-party datasets, which makes it easier for media buyers and sellers to identify current and new customer segments by location and demographics.
“Meredith has been a leader in offering local advertisers new and innovative ways to reach its desired audiences,” said Jeff Wender, Managing Director, Nielsen Local. “We are delighted to continue our longstanding support of Meredith, and look forward to introducing new measurement insights and services to further their commercial strategies. The renewal of Nielsen services demonstrates the belief that Meredith has in the enhancements we are making to both our local TV services and how our data and services impact its bottom line.”
“We are pleased to continue our relationship with Nielsen as a trusted business partner,” said Doug Lowe, Executive Vice President, Meredith Local Media Group. “Nielsen’s suite of data, products and insights have a major impact on how our business runs and we look forward to moving our business forward with them over the next several years.”
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
关于梅雷迪斯
Meredith’s Local Media Group includes 17 television stations reaching 11% of U.S. households. Meredith’s portfolio is concentrated in large, fast-growing markets, with seven stations in the nation’s Top 25 and 13 in Top 50 markets. Meredith’s stations produce approximately 700 hours of local news and entertainment content each week, and operate leading local digital destinations.
联系方式
NielsenDawn Rowan：(646) 654-8641; dawn.rowan@nielsen.com
MeredithKara Kelly：(515) 284-3125; kara.kelly@meredith.com
