努力帮助电视生态系统释放 OTT 和 STB VOD 库存的额外印象和价值
纽约州纽约市 - 2018年6月19日 - 今天，尼尔森（纽约证券交易所股票代码：NLSN）和康卡斯特旗下公司FreeWheel（纳斯达克股票代码：CMCSA）宣布，计划将测量范围扩大到机顶盒和机顶盒视频点播库存。这一努力将通过为节目制作商、MVPD、代理商和广告商提供更多的数据化、目标明确的优质数字视频平台，从而提高电视生态系统的价值，有效地接触消费者。这一消息是在尼尔森宣布将 Comcast 的非个人身份识别电视收视数据与其综合面板数据整合六个月后发布的。
尼尔森将与 FreeWheel 合作，将测量范围扩大到机顶盒库存和可寻址机顶盒视频点播。这些努力旨在通过 FreeWheel 广告商、市场和出版商部门更好地了解整个电视市场，使广告商能够利用更多的印象，并扩大整个电视生态系统的市场流动性。
"尼尔森致力于构建涵盖整个电视生态系统的测量解决方案，从线性测量到我们与康卡斯特和FreeWheel的合作计划，再到跨机顶盒和机顶盒视频点播内容的测量，"尼尔森观看业务全球总裁梅根-克拉克恩（Megan Clarken）说。"这一解决方案对于进一步释放电视的力量至关重要，无论消费者在哪里、以何种方式观看电视内容。
"康卡斯特有线电视广告部总裁 Marcien Jenckes 表示："康卡斯特和 FreeWheel 将与尼尔森合作，使各种形式的电视都具有数据化、目标性和可衡量性，这是将电视统一为一个平台的又一举措。康卡斯特有线电视公司广告部总裁 Marcien Jenckes 说："这些努力将为观众收视趋势的强大图景添砖加瓦，进一步加强整个电视行业所使用的货币"。
尼尔森和 FreeWheel 计划在 2019 年电视高层会议之前提供有关这一更广泛计划的更多细节。
关于 COMCAST
Comcast Corp. (Nasdaq: CMCSA) is a global media and technology company with two primary businesses, Comcast Cable and NBCUniversal. Comcast Cable is one of the nation’s largest video, high-speed internet, and phone providers to residential customers under the XFINITY brand, and also provides these services to businesses. It also provides wireless and security and automation services to residential customers under the XFINITY brand. NBCUniversal operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks and Resorts. Visit www.comcastcorporation.com for more information.
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系人
NielsenSal Tuzzeo: 646-654-5329; Sal.Tuzzeo@nielsen.com
ComcastDan Friedman: 917-520-1436; Daniel_Friedman@comcast.com
