Nielsen announced it has introduced advertising measurement on YouTube’s mobile app through its Digital Ad Ratings service in the UK, France, and Germany.
这项服务扩大了尼尔森目前在台式机和移动网络浏览器上对YouTube广告的测量覆盖范围，现在将为营销人员提供独立、全面的跨设备测量，测量YouTube上跨电脑和移动设备的广告受众。
通过此次发布，尼尔森数字广告收视率客户将获得在YouTube移动应用程序上观看广告的消费者的年龄和性别统计数据，以及覆盖率、频率和总收视点数（GRPs）。
对YouTube广告的衡量采用与数字广告评级中所有其他移动出版商一致的方法，使媒体买家和卖家能够在媒体规划和执行中利用出版商之间可比的、去重复的基于受众的衡量方法。有了尼尔森数字广告收视率，发布商、广告商和媒体代理公司将能够使用与电视类似的指标，更深入地了解 YouTube 上的受众。
“As more people watch video across digital platforms and devices, Nielsen’s comprehensive measurement of YouTube through Digital Ad Ratings is crucial to provide a complete picture of media consumption, especially since YouTube accounts for a large share of mobile video advertising in the UK.” said Barney Farmer, Nielsen’s UK commercial director. “We are proud to be able to provide the market with an independent view of the audience for advertising on YouTube in context of the wider viewing landscape.”
Measurement of Digital Ad Ratings for YouTube’s mobile app was made available in the United States in June 2017 and in Canada and Japan in October 2017. Further expansion into international markets is planned.
