提供功能强大的集成用户界面
SYDNEY: JUNE 14, 2018: Global measurement company, Nielsen, has acquired Landsberry & James (L&J), a leading media analysis and software company based in Sydney, Australia.
L&J designs, develops and markets software across the entire media analytics, planning, buying and post analysis process for television, digital, radio, advertising expenditure and advertising creatives.
Nielsen’s investment in L&J enables an unparalleled and powerful offering – combining Nielsen’s media measurement with L&J’s technology, to create a complete view on media analytics, advertising spend and campaign planning.
尼尔森国际监测执行副总裁托尼-佩特拉（Toni Petra）说："此次收购为我们提供了一个机会，从测量和软件的角度将我们两家公司的优势结合起来。我们将有能力利用最先进的报告工具，为全球媒体和广告业提供最可靠的广告信息。
Nielsen Australia’s Media Managing Director, Monique Perry, added, “Landsberry & James has long-standing relationships with Nielsen clients in Australia for software that drives powerful insights into our advertising intelligence and digital data sets. We have worked closely with Landsberry & James for many years and we warmly welcome their incredibly innovative and agile team to the Nielsen family.”
尼尔森太平洋地区首席执行官贾斯汀-萨金特（Justin Sargent）补充说："我们定期审查我们的产品组合，以确保我们拥有适当的能力和服务组合，满足客户当前和未来的需求。最近的其他收购，如Gracenote和Repucom（现更名为尼尔森体育娱乐公司），都证明了我们有能力成功引入新业务，加强我们优秀的团队，并最终为我们的客户提供强大的利益。
David Landsberry, Landsberry & James CEO added, “For over 25 years, the Landsberry & James Group has been driven by an unwavering focus and big-picture vision; to bring our clients the very latest in technology combined with the most responsive service the industry has to offer. Now, as we stride forward into the future with Nielsen, this is the dawn of an exciting new era in which we will deliver our clients an unparalleled edge in products and services, worldwide.”
“We look forward to welcoming the L&J team into the Nielsen business and working closely together to enhance, enrich and cohesively deliver our media solutions to clients,” added Petra.
L&J is headquartered in Sydney, Australia and holds a client base of 80+ customers including major media agencies, advertisers and broadcasters all throughout the world.
媒体关系联系人：Jackie helliker, jackie.helliker@nielsen.com, +61 403 074 864
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
ABOUT LANDSBERRY & JAMES
Landsberry & James is an international provider of industry leading advertising, media and trading solutions for media owners, media/creative agencies, advertisers and broadcast management systems. Headquartered in North Sydney Australia, Landsberry & James have a reputation for excellence in terms of products, innovation and service across four continents. Whether it be audience analytics, programmatic trading, AdIntel, media monitoring, planning/buying, campaign tracking, optimisation or dashboarding and visualisation; Landsberry and James’ products outclass competitors, maximise client opportunities and deliver ROI. Visit: www.lj-oz.com
