MBuy 与尼尔森地方和全国电视测量服务续约

协议扩大了合作关系，在 208 个本地 DMA 中增加了广告支出数据和尼尔森货币数据

New York, NY — Nov. 27, 2018 —  MBuy, the leading media planning and buying applied technology service company with headquarters in Chicago, has renewed its agreement with Nielsen (NYSE: NLSN) for local and national TV measurement. The renewal will provide MBuy with comprehensive access to Nielsen’s local currency television (TV) ratings data across all Local television markets. The company also expanded the relationship to add access to Nielsen’s advertising spend data, Ad Intel, providing the most comprehensive source of ad intelligence data to glean competitive insights in terms of occurrence, spend and ratings data across 23 different media categories.

"尼尔森增强的本地电视测量使我们对每个本地市场有了更深入的了解和洞察，进一步提高了我们自信地进行策划和销售的能力。MBuy销售执行副总裁兼总经理Ryan Saurer表示："将这一数据与Ad Intel 数据相结合，将为我们成功执行媒体规划和购买创造一个完美的本地市场视角。"我们很高兴能继续保持与尼尔森的合作关系，这将有助于我们在当前的竞争环境中开展高性能的营销活动，实现我们的广告和业务目标。

“We are pleased to continue to provide accurate, real persons-based measurement to MBuy across 208 Local TV Markets,” said Dave Hohman, Managing Director, Nielsen. “In order to reach the actual consumers they are targeting (rather than households), advertisers need Nielsen’s currency data, because Nielsen measures persons – which is what marketers are buying advertising for.  This is the only way to increase their marketing effectiveness, eliminate waste from campaign spend, and ultimately increase their ROI. We look forward to collaborating with MBuy in delivering sophisticated insights and expertise as they continue to meet the needs of their clients and innovate in the industry.”

今年，尼尔森将加强对所有本地电视市场的测量。尼尔森的本地转型使代理商能够预测、交付和管理他们的购买。我们知道，代理商需要为实际观看广告客户广告的观众付费，而不是为有机会观看广告的观众付费。 我们将提供更强大、更稳健、更丰富的市场测量，以确保《本地电视收视率》可靠地反映实际的电视收视情况。 通过我们整合机顶盒数据和户外收视率的增强功能，媒体公司和代理商将获得更可靠的数据、更高的收视率真实性和更丰富的本地市场消费者洞察力，从而开展业务。