杰罗姆家具仓库与尼尔森续签协议，成为当地电视测量提供商

New York, NY — Dec. 11, 2018 — Today, Nielsen (NYSE:NLSN) announced that Jerome’s Furniture Warehouse, a major retail advertiser in Southern California, has renewed its agreement to use Local Nielsen as their currency for television buying as of January 2019. In this new agreement, Jerome’s will use Nielsen Local TV estimates exclusively which will provide Jerome’s with access to Nielsen’s comprehensive local currency TV ratings data for Los Angeles and San Diego.

Jerome’s Media director, Katie Rosenthal, made the decision to use Nielsen because of the company’s continued measurement improvements and the accuracy it provides in demographic rating estimates. “While Nielsen continues to provide Household viewing data, they are also the only company to provide persons-level measurement in Los Angeles and San Diego. This capability is integral to our business and to help reach our target audiences. Nielsen will ensure that Jerome’s can make the most informed ad buying decisions upon which to deliver its promise of transparency, service, honesty, and quality.”

“We are thrilled to have Jerome’s select Nielsen as its exclusive local television data provider,” said David Hohman, Managing Director, Nielsen.  “Jerome’s forward-thinking and sophisticated media strategy substantiates the fact that advertisers pay for viewers who actually view their ads, not for people who have a chance to view ads. Nielsen captures and reports actual viewers.  This key differentiator can make the difference in growing a business through a competitive edge.”

只有尼尔森才能为广告主提供全面、准确、深入的本地受众测量，确保他们以最有效、最高效的方式使用营销资金。2019年，尼尔森将在44个DMAs的本地电视测量中整合Portable People Meter™ (PPM)技术。这将把新的家庭外收视纳入观众估算，并提高稳定性和减少报告的零。在其余的集表市场，尼尔森将把其货币级面板数据与返回路径数据以及来自多个供应商的数百万家庭的其他电子测量数据相结合。