– For accessing sport related content, smartphone was device of choice- News.com.au retains top position in news rankings
Sydney, Australia – 20 February 2018: Nielsen Digital Ratings (Monthly) for January 2018 reported that 10.9 million adult Australians consumed online sport content, an increase of 3.7% when compared with the previous year. Despite more people, the average time per person decreased by 2.8% compared to last year to 1 hour and 38 minutes per person in January 2018.
在体育相关内容方面，智能手机是 620 万成年澳大利亚人的首选设备（与上一年相比增长了 15.8%），其次是台式机，有近 590 万成年澳大利亚人使用。不过，台式机的使用率比上一年下降了 7.5%。使用平板设备的受众人数为 290 万，比上年增长 6.3%。
数字新闻排名
尼尔森2018年1月数字新闻排名显示，news.com.au（540万）仍然是排名第一的新闻实体，与去年同期相比增长了2%。排名第二的是澳大利亚广播公司新闻网站（480万，+11%），与2017年1月相比，该网站从第三位上升，与nine.com.au（460万，+4%）互换位置，后者稳居第三位。Smh.com.au（390万，-3%）继续排名第四。
与 2017 年 1 月相比，排名后六位的新闻实体排名顺序发生了变化。雅虎7新闻网站（330万，+25%）从第七位升至第五位，紧随其后的《每日邮报》（260万，-17%）从第五位降至第六位。卫报》（260 万，-5）曾在 2017 年 1 月稳居第六位，现在回升到第七位。接下来是《先驱太阳报》（250 万，+8%），从第九位跃升至第八位。并列第九和第十位的分别是 MSN News（230 万，+6%）和 BBC（230 万，-4%），前者曾排名第十一位，后者曾排名第八位。
媒体关系联系人：
Eleanor Saxtoneleanor.saxton@nielsen.com0421692808
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
