New York, NY – Dec. 20, 2018 – Nielsen (NYSE: NLSN) and Hearst Television announced today a comprehensive renewal agreement for local and national television and radio ratings, behavioral insights and measurement services. The deal provides Hearst television stations with local electronic ratings across its 26 local markets; national TV ratings for its syndicated program, “Matter of Fact with Soledad O’Brien,” and for Litton Entertainment educational programming, as well as PPM-based audio ratings for Baltimore radio stations WIYY-FM and WBAL-AM.
"赫斯特电视台销售高级副总裁埃里克-梅罗维茨（Eric Meyrowitz）表示："尼尔森是我们电视台和广播电台业务的重要合作伙伴。"我们期待着利用尼尔森的受众测量解决方案和测量增强技术来展示我们受众的价值，并为我们的广告客户带来更高的投资回报率"。
通过这项新协议，赫斯特电视台将继续利用尼尔森的各种数据和软件解决方案，向营销人员展示其内容的优势和价值。此外，协议中包含的解决方案还能更广泛地了解主要市场和地区消费者的收视习惯。
"赫斯特电视台是业内最具创新精神的广播公司之一，在为广告商提供跨传统和数字平台的观众访问方面处于领先地位，"尼尔森本地媒体董事总经理杰夫-温德（Jeff Wender）说。"我们很高兴能与赫斯特电视公司达成这项协议，并就其极具吸引力的受众货币化的最佳方式展开合作。作为我们对客户承诺的一部分，我们将与赫斯特电视台携手合作，提供他们所需的工具，讲述他们的成功故事，实现他们的商业目标。
关于尼尔森
尼尔森控股有限公司（纽约证券交易所股票代码：NLSN）是一家全球性的测量和数据分析公司，为全球消费者和市场提供最全面、最可靠的信息。我们的方法是将尼尔森的专有数据与其他数据源相结合，帮助全球客户了解现在正在发生什么、接下来会发生什么，以及如何根据这些知识采取最佳行动。90多年来，尼尔森一直以科学严谨和创新为基础提供数据和分析，不断开发新的方法来回答媒体、广告、零售和快速消费品行业面临的最重要的问题。
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About Hearst Television Hearst Television owns and operates television and radio stations serving 26 media markets across 39 states reaching over 21 million U.S. television households. Through its partnership with nearly all of the major networks, Hearst Television distributes national content over nearly 70 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella and more. The radio stations are leaders in Baltimore news/talk and rock music listenership. Hearst Television is recognized as one of the industry’s premier companies, and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a wholly owned subsidiary of 赫斯特.
联系方式
尼尔森
道恩-罗文
dawn.rowan@nielsen.com
646-654-8641
赫斯特
汤姆-坎波（坎波传播公司）
Tom@CampoCommunications.com
646-202-2557
