The National Association of Broadcasters (NAB) Show in Las Vegas brings together the brightest minds in TV and radio to discuss hot and trending topics affecting the industry and showcase new innovations that help drive the business forward.
At this year’s NAB show, Nielsen Gracenote highlighted two innovative offerings: Gracenote Radio Station ID 和 Nielsen Grabix. The first helps connected car drivers easily discover new things to listen to on the radio, while the latter combines Nielsen ratings and Gracenote Smart TV viewing data to provide local broadcasters deeper insights into audience flow, retention and engagement. In addition to spotlighting these new innovations, we’re thrilled to announce that NAB’s official publications, TV Technology 和 广播世界, recognized both of these products with “Best of Show” awards.
利用 Gracenote 的核心媒体识别技术和娱乐数据库，Gracenote Radio Station ID 和 Nielsen Grabix 正在改变广播内容的发现和货币化方式。Gracenote Radio Station ID 致力于通过数据驱动的指南、图像和地理位置，让联网汽车的驾驶员和乘客更容易找到他们喜爱的音乐、新闻和谈话节目。
相比之下，尼尔森 Grabix 是面向广播公司的下一代分析平台，它集成了 Gracenote 视频自动内容识别 (ACR) 技术，可帮助地方新闻团队、广告商和节目制作人深入了解数百万智能电视的受众行为、流行话题以及节目的收看和停播情况。
尼尔森和 Gracenote 在广播行业最重要的远见卓识者和领导者聚会上获得认可，进一步证明了尼尔森和 Gracenote 的综合能力能够在所有广播领域实现真正的创新。
