Navigating change and evolution as the pace of technology and innovation refuse to slow is no easy feat. And as marketers grapple to keep pace with shifting consumer trends, access to developing trends can be priceless. So what are the big questions that marketers are facing today? While there are more than just a handful, we recently hosted our first Nielsen Marketing Academy to discuss some of the big ones—and highlight strategies to navigate them.
活动于5月15日在纽约尼尔森技术中心举行，由观察战略与营销高级副总裁埃里克-所罗门（Eric Solomon）主持，他的团队正准备发布首份《2018年尼尔森CMO报告》。
约有 40 名尼尔森校友参加了此次活动。在活动期间，埃里克谈到了首席营销官（CMO）在新媒体渠道和测量方面看到的前景、他们面临的挑战以及他们对更好的测量和技术的追求。
该报告将在未来几周内发布，它通过对 CMO 的访谈和深入的调查数据，探讨了在当今日益复杂的广告环境中影响公司和营销人员的最突出的营销趋势。
After Eric set the stage, he was joined by a panel of experts, who were also Nielsen alumni, in a lively discussion about their own challenges and the trends they’re seeing. The panelists included Dave Kaplan, SVP, Strategic Insights & Research, Lifestyle Networks at NBCUniversal Inc., Dan Robbins, Head of Ad Research at Roku, Liz James, Media & Entertainment Multicultural Consultant at Google, and Cheryl Idell, Head of Entertainment Measurement at Snap.
与会者在讨论中更好地了解了其他营销人员是如何应对这些挑战的，并就如何为应对行业变化做好准备提出了自己的想法。
