广告商能够通过数字广告评级验证和测量购买 Sling TV 的优质库存
New York, NY – Sept. 20, 2018 – Nielsen today announced DISH Media Sales has selected Nielsen to provide digital measurement on Sling TV and data segments for addressable advertising across both DISH TV and Sling TV inventory. This new agreement expands on DISH’s ability to utilize Nielsen currency measurement for its advertisers, adding Digital Ad Ratings for measurement of campaigns on Sling TV. Additionally, DISH Media Sales will now provide marketers with the ability to tailor their advertising using Nielsen Buyer Insights and Nielsen Catalina Solutions across DISH TV and Sling TV to deliver ad viewership based on consumer purchasing behavior.
通过这项新协议，营销人员现在将能够使用数字广告评级系统（Digital Ad Ratings），利用全面的受众测量指标来评估Sling TV上目标人群的投放情况。除了测量DISH平台上的广告到达率，尼尔森还将启用其优质受众细分，以支持DISH TV和Sling TV上的寻址广告。利用尼尔森买家洞察（Nielsen Buyer Insights）和尼尔森卡塔琳娜解决方案（Nielsen Catalina Solutions），广告商能够根据受众的店内和在线信用卡/借记卡购买情况以及对消费包装商品品牌的忠诚度对受众进行细分，从而向目标受众发布品牌信息。
通过在Sling TV上大规模启用跨平台测量和优质受众细分，广告商可以利用尼尔森的可寻址货币与他们的目标受众建立联系。DISH媒体销售公司采用尼尔森数字测量和受众细分技术，扩大了尼尔森线性收视测量技术的使用范围，并能更深入地了解跨平台的收视情况。目前，DISH 采用尼尔森的电视收视率服务并参与尼尔森数字电视收视率，以获取 Sling TV 上跨数字设备的观众。
“As the market continues to move to executing addressable advertising at scale, it’s more important than ever to equip advertisers with currency-quality solutions to measure both TV and digital inventory in a comparable way,” said Amanda Tarpey, SVP of Product Leadership, Digital at Nielsen. “DISH’s move to enable Digital Ad Ratings along with Nielsen’s audience segments is another major step forward in showcasing the value of the DISH and Sling TV platforms using independent measurement buyers can trust and we’re excited to provide the metrics to help monetize these dynamic platforms.”
“Marketers today are reaching their consumers in a variety of ways and each path requires specific targeting and measurement solutions. Dish Media is expanding its offerings to mirror the needs in the marketplace,” said Kemal Bokhari, DISH Media Sales General Manager of Data and Analytics. “Nielsen provides a suite of solutions on which brands transact and DISH Media Sales is offering more choice to our advertisers.”
关于尼尔森
尼尔森控股有限公司（纽约证券交易所股票代码：NLSN）是一家全球性的测量和数据分析公司，为全球消费者和市场提供最全面、最可靠的信息。我们的方法是将尼尔森的专有数据与其他数据源相结合，帮助全球客户了解现在正在发生什么、接下来会发生什么，以及如何根据这些知识采取最佳行动。90多年来，尼尔森一直以科学严谨和创新为基础提供数据和分析，不断开发新的方法来回答媒体、广告、零售和快速消费品行业面临的最重要的问题。
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
尼尔森
莱斯利-皮特森
leslie.pitterson@nielsen.com
917-562-0715
