It’s never too early to get excited about data, especially in today’s world, where connectivity and technology play such a key role in everything from marketing to entertainment to business strategy. We’re passionate about data, and we look forward to future generations sharing that passion. And to help encourage this passion, the Nielsen Foundation recently launched Discover Data, a signature education initiative in collaboration with Discovery Education 和 The Afterschool Alliance. The program provides resources to students ages 11 to 14 that create excitement about the power of data analysis. The initiative includes student activities and career profiles.
尼尔森基金会是一个由尼尔森资助的私人基金会，旨在支持那些致力于减少歧视、缓解全球饥饿、促进有效教育和建立强大领导力（尤其是通过使用数据）的组织。
Discover Data was designed to increase awareness about the power of data and data science; inspire students to pursue data-driven careers; and connect youth with career role models. Educators and programs can visit the Discover Data website to access resources for classrooms and after-school programs.
“Data can show us new and interesting things about the people and the world around us, and through Discover Data, we want to bring data to life and make it relatable for these young students,” said Crystal Barnes, Executive Director of the Nielsen Foundation. “Today, the use of data is part of so many careers across multiple industries, and we want to help students understand, have access to, and be excited about their opportunities and choices ahead.”
课堂活动为教育工作者和志愿者提供了支持，因为他们展示了如何利用数据来回答真实问题和解决实际问题。以下是学生可以探究的一些问题：
- A Winning Smile: Does an athlete need to win games or have the highest scores to be an effective spokesperson for a brand or product?
- Premium Products: Is it better to bring a high-price “premium” product into a category with lots of similar goods or fewer similar goods?
- Millennial Movement: How will the media consumption habits of Millennials change by the year 2050?
有关数据科学家、销售工程师和创新分析师的职业介绍，展示了从事数据驱动型职业的责任和各种机会。
发现数据 "项目还将吸引尼尔森志愿者这个多样化、活跃和创新的社区参与进来，他们可以谈论数据科学，并帮助在当地社区的教室和课后活动中开展 "发现数据 "活动。学校可以邀请现实世界中的数据专家来访，与学生讨论他们的职业生涯，并带领学生开展 "发现数据 "活动。我们还邀请学校和课外活动项目随时免费使用这些资源。
To learn more and access the resources, visit the Discover Data website.
