纽约州纽约市 - 2018年5月15日 - 尼尔森（NYSE：NLSN）今日宣布，美国第一大希腊酸奶公司Chobani® LLC已选择尼尔森数据管理平台（Nielsen DMP）来支持其在联网电视（CTV）、在线视频和程序化渠道的跨屏媒体活动。Chobani 将利用尼尔森丰富的基于购买的受众数据、细分和人工智能优化功能来提高其媒体和营销的投资回报。此外，尼尔森的多触点归因（Nielsen MTA）功能将帮助 Chobani 更好地衡量和优化其媒体和营销投资回报。
作为双方合作关系的一部分，Chobani 不仅能够利用尼尔森的独家受众数据优化其营销活动，还能实时连接数字媒体生态系统，通过广泛的数字媒体渠道接触这些受众。这将使 Chobani 能够增加其钱包份额，并向新的消费者介绍其美味营养的酸奶。Chobani 将使用尼尔森 MTA 来衡量其广告创意、受众群体和数字媒体渠道的投资回报率，同时控制基本销售数字和电视广告的影响。
"Chobani市场营销和媒体高级总监Eddie Revis表示："尼尔森独特的数据、DMP技术和投资回报率测量能力使我们能够转变我们的可寻址跨屏数字和视频广告投放方式。"我们现在有能力通过不同的平台向正确的受众发布相关信息，从而推动零售额的增长。最重要的是，通过尼尔森以投资回报率为导向的测量功能，我们可以证明哪些是有效的，并改进哪些是无效的，从而最大限度地利用我们的媒体支出。
"尼尔森执行副总裁达米安-加巴奇奥（Damian Garbaccio）表示："我们非常高兴能够帮助Chobani利用我们的新一代尼尔森DMP技术，开展以数据为依据的跨屏营销活动。尼尔森执行副总裁达米安-加巴奇奥（Damian Garbaccio）说："但是，这种合作关系的真正力量在于数据支持的洞察力和销售提升测量能力，Chobani 现在将唾手可得。这将使他们的媒体支出更有效率，同时有助于改善他们为客户和潜在客户提供的体验。
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
关于乔巴尼
Maker of America’s No. 1-selling Greek Yogurt brand and the second-largest yogurt manufacturer in the U.S., Chobani, LLC, was founded on the belief that people have great taste – they just need great options. Chobani produces high-quality authentic yogurt made with only natural, non-GMO ingredients from its plants in New Berlin, N.Y., Twin Falls, Idaho, and South Victoria, Australia. Chobani is committed to using milk from regional farms and strengthening its surrounding local economies. Chobani gives a portion of its annual profits to charities worldwide through the company’s charitable foundation. In 2017, Chobani was recognized by Fast Company as one of the top 10 most innovative companies in the world. All Chobani products – including Chobani® Greek Yogurt, Chobani® Smooth, Chobani ®Flip®, Chobani® Greek Yogurt drinks, Chobani® with A Hint of Flavor, Chobani Tots® and Chobani Kids® products – are kosher certified, contain live and active cultures and are made with milk from cows not treated with rBST.* Chobani products are available nationwide in the U.S., Mexico and Australia, and in countries in Asia and Latin America. For more information, please visit www.chobani.com 和 www.facebook.com/chobani.
*根据美国食品和药物管理局（FDA）的资料，经 rBST 处理和未经 rBST 处理的奶牛所产牛奶之间没有明显差异。
联系方式
Brett House: brett.house@nielsen.com
