协议提供了尼尔森在所有 210 个本地 DMA 中的货币数据访问权限
New York, NY—Nov. 1, 2018—Nielsen (NYSE: NLSN) announced that Capitol Broadcasting Company has signed a multi-year renewal agreement for Nielsen’s Local Television Measurement starting Nov. 1, 2018. The renewal will provide Capitol with continued access to Nielsen’s local currency television (TV) ratings data across all 210 designated market areas (DMAs), as well as access to in-market, consumer behavior insights via Nielsen Scarborough.
“At Capitol, we believe in having access to the most accurate and complete measurement data that provides us with a total market view of local TV audiences,” said Joel Davis, VP/GM, WRAL & WRAZ/FOX 50. “Capitol Broadcasting Company’s legacy of hard work, creativity, and a commitment to our audiences, our clients, and our employees have made us a successful broadcasting company and industry leader in the communications field. With Nielsen as our partner, we are confident CBC will continue to provide the highest level of service and expertise to our viewers, listeners and clients in order to increase our profitability and market share.”
今年，尼尔森将加强对所有本地电视市场的测量。作为尼尔森电视测量的最大变革之一，尼尔森退出了日记测量，并从2018年7月的测量开始，在原日记市场提供12个月的电子测量。第一个月的货币数据已于9月4日当周交付。新方法 "RPD+"使用来自 137 个市场不同供应商的 "返回路径数据"（Return Path Data）、15,000 个新安装的本地家庭计费器和 750 个市场内的全国人民计费器（NPM）家庭。这些改进将提供更稳定的评级、更频繁的测量，并大大减少零评级报告。
"尼尔森地方频道董事总经理杰夫-温德（Jeff Wender）表示："尼尔森广泛的受众洞察力使Capitol等广播公司能够有效地履行其在市场中对质量和诚信的承诺。"作为我们客户承诺的一部分，我们将与Capitol合作，确保每个地方电视台都拥有实现其业务目标所需的工具，并在市场上获得有价值的本地观众。尼尔森增强型本地电视服务不仅提供了更全面的测量，还为市场带来了信心和稳定性"。
Capitol 将利用尼尔森的本地电视服务套件，包括尼尔森本地电视视图（NLTV）和尼尔森斯卡伯勒（Nielsen Scarborough），进行媒体规划和购买流程。利用包括尼尔森本地电视在内的多种数据资源，Capitol 将努力实现客户媒体预算的最大化，并不断评估和寻找最佳数据提供商。
关于尼尔森
尼尔森控股有限公司（纽约证券交易所股票代码：NLSN）是一家全球性的测量和数据分析公司，为全球消费者和市场提供最全面、最可靠的信息。我们的方法是将尼尔森的专有数据与其他数据源相结合，帮助全球客户了解现在正在发生什么、接下来会发生什么，以及如何根据这些知识采取最佳行动。90多年来，尼尔森一直以科学严谨和创新为基础提供数据和分析，不断开发新的方法来回答媒体、广告、零售和快速消费品行业面临的最重要的问题。
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ABOUT CAPITOL BROADCASTING Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAL Digital, WRAZ-TV, WRAZ Digital, WRAL-FM, WRAL-HD2, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace, CBC New Media Group 和 Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC; WILM-TV, WILT-LD 和 Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality 和 Bull Durham Beer Co., and the American Underground startup hub in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC; and Professional Builders Supply (an equity partnership) in Morrisville, NC. <!– /* Font Definitions */ @font-face {font-family:"Cambria Math"; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:roman; mso-font-pitch:variable; mso-font-signature:-536870145 1107305727 0 0 415 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-add-space:auto; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Arial",sans-serif; mso-fareast-font-family:Arial; mso-ansi-language:EN;} p.MsoNormalCxSpFirst, li.MsoNormalCxSpFirst, div.MsoNormalCxSpFirst {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; mso-style-type:export-only; margin:0in; margin-bottom:.0001pt; mso-add-space:auto; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Arial",sans-serif; mso-fareast-font-family:Arial; mso-ansi-language:EN;} p.MsoNormalCxSpMiddle, li.MsoNormalCxSpMiddle, div.MsoNormalCxSpMiddle {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; mso-style-type:export-only; margin:0in; margin-bottom:.0001pt; mso-add-space:auto; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Arial",sans-serif; mso-fareast-font-family:Arial; mso-ansi-language:EN;} p.MsoNormalCxSpLast, li.MsoNormalCxSpLast, div.MsoNormalCxSpLast {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; mso-style-type:export-only; margin:0in; margin-bottom:.0001pt; mso-add-space:auto; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Arial",sans-serif; mso-fareast-font-family:Arial; mso-ansi-language:EN;} .MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; font-size:11.0pt; mso-ansi-font-size:11.0pt; mso-bidi-font-size:11.0pt; font-family:"Arial",sans-serif; mso-ascii-font-family:Arial; mso-fareast-font-family:Arial; mso-hansi-font-family:Arial; mso-bidi-font-family:Arial; mso-ansi-language:EN;} .MsoPapDefault {mso-style-type:export-only; line-height:115%;} @page WordSection1 {size:8.5in 11.0in; margin:1.0in 1.0in 1.0in 1.0in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.WordSection1 {page:WordSection1;} –>
联系方式
尼尔森
道恩-罗文
dawn.rowan@nielsen.com
646-654-8641
