This week, Jessica Hogue, SVP of Product Leadership, participated as a guest speaker at Morgan Stanley’s HER Day conference. The day featured presentations coined “HER Talks” curated around the topics and themes of health and wellness, personal and professional development, wealth and philanthropy.
Nielsen’s research into consumer behavior allows us to connect with women, to hear their voices and learn more about their daily media and purchasing patterns. Women are connected consumers, with women over 18 in the U.S. spending nearly 8 hours a day consuming media—from their TV to their smartphone—in the first quarter of 2017, up from just under seven hours in the same period in 2015. Hogue’s “HER Talk” showcased Nielsen data on women’s media consumption, as well as purchasing behavior, drawing a portrait of women’s everyday investments—specifically how they spend their time and money.
"我们的业务重点是帮助客户了解人们观看和购买的内容。媒体消费和购买信息可以让我们深入了解人们在日常生活中所做的投资，"霍格说。"多年来，尼尔森一直在研究女性是如何进行这些日常投资的，我们的数据描绘了一幅女性作为有能力的消费者和经济强者的图景。通过她们的日常决策，女性不仅有能力影响她们的家庭，而且有能力影响整个经济。
Morgan Stanley’s HER Day conference provided an interactive and immersive experience designed to connect attendees with the power of women voices, sharpen their life narrative, and contribute to their success and well-being. Along with Hogue, the day’s speakers featured a variety of leaders and influencers, including journalist and activist Gloria Steinem, cosmetic-line founder Bobbi Brown, and Morgan Stanley Wealth Management executives, Caroline Gundeck, Shelley O’Connor, Sandra Richards, Lily Trager and Kara Underwood.
资料来源
本文观点来自
- Nielsen NPOWER/National Panel (Live+DVR/Time-shifted TV, DVR/Time-shifted TV, DVD/Blu-Ray Device, Game Consoles, Multimedia Devices 12/26/2016 – 03/26/2017),
- RADAR 133 (Radio 03/24/16 – 03/29/17),
- Nielsen Netview (PC 01/01/2017 – 03/31/2017), and
- Nielsen Electronic Mobile Measurement (Mobile 01/01/2017 – 03/31/2017).
