新的 SVOD 内容评级服务为特纳深入洞察内容的真实生命周期提供了更广阔的视角
New York, NY – Dec. 7, 2017 – Today, Nielsen announced that Turner is the latest media company to access its subscription video on-demand (SVOD) content ratings service. Nielsen SVOD Content Ratings offers subscribing clients the opportunity to see the audience of SVOD programs, providing a more complete picture of overall viewership. The agreement includes all of Turner’s media brands, including Adult Swim, Boomerang, Cartoon Network, CNN, HLN, TBS, TNT, truTV, as well as Turner Sports’ coverage. SVOD Content Ratings is another component of Nielsen Total Audience measurement framework as it shines a light into the consumption of subscription-based streaming content.
"特纳首席研究官霍华德-希梅尔（Howard Shimmel）说："观看 SVOD 服务上的节目是业界的一个巨大盲点，对于更好地了解受众总体情况至关重要。"我们不仅要对自己的品牌负责，还要对我们的媒体合作伙伴负责，为他们提供实时的信息，让他们了解观众是如何在何时何地消费内容的。这项服务将有助于揭示 SVOD 内容的竞争态势，并为我们的节目制作和发行决策提供更好的依据。
通过尼尔森 SVOD 内容收视率，特纳将获得来自当今最受欢迎的订阅流媒体内容的联合 SVOD 数据。这种洞察力将使特纳及其电视网能够比较自己的内容和其他电视网的内容与通过 SVOD 服务观看的节目的表现。此外，该服务还使用尼尔森全国电视面板提供人口和家庭特征数据，以了解谁观看了这些节目。
“For a long time our clients lacked the ability to compare—apples to apples—how streamed content performed against programming that aired on linear television and on-demand,” said Peter Bradbury, Managing Director, Nielsen National Client Solutions. “With our new Nielsen SVOD Content Ratings service, we are taking out the guess work and empowering clients, such as Turner, to have a true perspective of their content’s audience whether it’s viewed live, time-shifted, on-demand or via an SVOD service. This deeper understanding will also enable our clients to have more strategic and informed conversations when it comes to valuing their content as well as understanding how audiences flow between linear and SVOD platforms on an ongoing basis.”
尼尔森 SVOD 内容收视率》的订户可以获得与线性电视数据（包括收视率、覆盖率、频率和细分报告）相当的节目季和集级别的测量结果。这些洞察力的广度和深度有助于让客户和业界准确了解这些内容在更大的媒体生态系统中的位置。
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
关于特纳
Turner, a Time Warner company, is a global entertainment, sports and news company that creates premium content and delivers exceptional experiences to fans whenever and wherever they consume content. These efforts are fueled by data-driven insights and industry-leading technology. Turner owns and operates some of the most valuable brands in the world, including Adult Swim, Bleacher Report, Boomerang, Cartoon Network, CNN, ELEAGUE, FilmStruck, Great Big Story, HLN, iStreamPlanet, Super Deluxe, TBS, Turner Classic Movies (TCM), TNT, truTV 和 Turner Sports.
联系人：
尼尔森Gorki De Los Santos，gorki.delossantos@nielsen.com，646-654-4837Turner：Jenn Toner，jenn.toner@turner.com，212-275-6642
