We’re excited to announce that Nielsen’s Digital in TV Ratings has been granted accreditation by the Media Ratings Council (MRC)! Digital in TV Ratings launched in 2015 and accounts for TV viewing occurring on desktop and mobile devices when the program content and commercials match the linear TV airing. It draws on Nielsen Total Audience methodology, combining census-based data, person demographics and our gold-standard representative panels to report audiences across National and Local People Meter markets.
Digital in TV Ratings is the second component of our Total Audience framework to gain MRC accreditation, joining 尼尔森数字广告评级. It is also the first solution to receive accreditation from the MRC for its contribution to TV audience measurement for programming viewed on computers and mobile devices.
MRC执行董事兼首席执行官乔治-W-艾维（George W. Ivie）说："我们祝贺尼尔森达到了MRC对数字电视收视率认证的严格要求。通过此次对电脑和移动设备上观看电视节目的测量验证，尼尔森在努力满足市场需求方面迈出了重要一步，从而可以更全面地了解电视节目的跨平台消费情况，无论其消费方式如何。
MRC 的这一认证将为媒体买家和卖家提供更多的信心，因为他们可以利用该解决方案对除电视以外的台式机、平板电脑和智能手机上的受众进行统计，从而最有效地在这些屏幕上分发优质内容并进行销售。美国广播公司（ABC）、哥伦比亚广播公司（CBS）、Freeform 和 Univision 等客户目前正在使用这一功能。
"尼尔森产品领导力总裁梅根-克拉克恩（Megan Clarken）表示："凭借我们的全受众战略，我们能够为业界提供更广泛的受众覆盖面和包容性--无论是C3、C7还是更高层次的受众--客户希望通过所有屏幕实现受众盈利。"尼尔森产品领导力总裁梅根-克拉克恩（Megan Clarken）表示："此次对我们的方法论进行独立、透明的验证，将数字桌面和移动收视纳入其中，是我们向市场提供全媒体受众的又一重要举措，我们很高兴能够说，我们的研发达到了MRC认证所代表的质量和严格水平。
We look forward to continuing to work with the MRC to gain accreditation for other Nielsen Total Audience solutions, such as 数字内容评级, and we also intend to seek accreditation for 内容总评分.
