Now, more than ever, Latinas are pushing forward—experiencing gains in education and entrepreneurship—all while becoming the primary breadwinners in their households. In our recent Diverse Intelligence Series report on Hispanic consumers, ‘Latina 2.0: Fiscally Conscious, Culturally Influential and Familia Forward,’ we further explore how Latinas’ unique media and consumption habits have a major influence on the U.S. mainstream.
在本期 "On the Record "节目中，战略计划和消费者参与副总裁 Stacie de Armas 与全球传播和多元文化营销高级副总裁 Andrew McCaskill 共同探讨了当今拉丁裔女性的独特个性。她还分享了我们的报告对营销人员的价值，以及希望接触这一消费群体的营销人员如何利用这些见解来帮助创建和/或加强现有的营销活动。
