在今年的高层会议上，基于受众的购买成为许多行业讨论的焦点。对于广告商来说，能够在特定受众选择收听的地方为他们提供广告服务，为他们提供了一个通过更精心策划的广告活动接触消费者的机会。
As a market leader in audience-based buying, we’ve long provided clients with the data and insights to enable cross-platform precision marketing through Nielsen audience measurement, as well as Nielsen Buyer Insights and Nielsen Catalina Solutions data. In this video, Kelly Abcarian, Senior Vice President of Product Leadership, discusses what’s next for the new era of audience-based buying and how Nielsen helps our clients connect with consumer segments across platforms.
