过去几年，媒体行业经历了前所未有的变革。随着新技术不断推向市场，消费者获取内容的地点、时间和方式都发生了快速变化。在整个行业中，出版商、广告商和营销人员都迫切希望了解他们所面临的机遇和挑战。
Each year, Advertising Week brings together industry leaders to share best practices and visions for the future of media. This year, Nielsen is an official sponsor of Advertising Week – New York, and we want you to join us! You can live stream all the seminars and panels online.
通过我们的测量和分析，我们处于独特的位置，可以帮助整个行业的从业者将各点联系起来，并理解媒体的持续发展。在 2017 年纽约广告周上，我们的首席执行官米奇-巴恩斯（Mitch Barns）将上台分享创新如何发现新的商业模式、市场和新的受众。随后，我们的观察部总裁梅根-克拉克恩（Megan Clarken）将带领来自福克斯、联合利华和阳狮集团的思想领袖们，共同探讨新设备如何创造了接触广大新受众的渠道，并挖掘出难以想象的广告机会。
Several other Nielsen leaders—including David Wong, SVP, Product Leadership, Watch, Matt O’Grady, CEO, Nielsen Catalina Solutions and Damian Garbaccio, EVP, Nielsen Marketing Cloud—will be joining industry experts for thought-provoking discussions throughout the week.
Below is a highlight of key sessions with Nielsen participants. For more information, check out our total presence at Advertising Week New York 2017.
Tuesday, September 26
11:15 AM | CEO Connectors
12:45 PM | The Next Era of Programmatic
4:30 PM | Data <3 Creative: A Strategic Symbiosis
Wednesday, September 27
10:15 AM | Hunting Waste: A Tale of Innovation
11:15 AM | The Current State of Play in Data-Driven Advertising
12:00 PM | Measuring Up
Thursday, September 28
12:00 PM | Total Video and OTT for Fortune 100 Brands
Join the conversations around Advertising Week using the following on social media:
@Nielsen, #AWNewYork, and #TVBForward17
