新加坡--2017年6月28日--全球绩效管理公司尼尔森在6月16日举行的《市场营销》杂志（Marketing Magazine）"2017年度最佳机构 "颁奖典礼上荣获 "年度最佳市场调研机构 "称号。这是尼尔森连续第六年获得这一殊荣。
尼尔森新加坡和马来西亚董事总经理Joan Koh表示："我们非常荣幸能够连续第六次获得这一殊荣，我们要感谢我们的客户和合作伙伴对我们的工作和对行业的承诺的认可。"我们充满活力地为客户提供更大的价值，并满怀激情地帮助他们了解下一步的发展方向，增强他们的信心，使他们的业务更上一层楼"。
年度广告公司奖 "是新加坡广告公司评估其在评估期内表现的一个机会，由重要人物--资深客户营销人员对其进行评估。年度最佳广告公司奖的获奖者总是基于一个不变的标准：客户营销人员对广告公司的偏好，这本身就是广告公司衡量其市场表现的一个很好的标准。其他广告公司奖项都是与区域市场进行比较，而年度广告公司奖则是专门为新加坡市场设计的，旨在表彰新加坡最优秀的广告公司。年度最佳广告公司奖 "注重广告公司的整体表现，而不是某个具体的活动或广告。它鼓励广告公司超越自我，最终提升行业的标准。
A panel of 19 senior marketers hailing from a vast range of companies including Health Promotion Board, HSBC Singapore, IBM, Johnson & Johnson Singapore and Grab assessed finalists’ submissions against key criteria covering management excellence, talent development, outstanding business performance as well as the extent of the agency’s stewardship towards the industry and the community.
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系
媒体垂询：Stanley Nam (Stanley.Nam@nielsen.com) 和 Gideon Choo (Gideon.Choo@nielsen.com)
