备受期待的报告全面报道年度音乐盛事
New York, NY – Jan. 11, 2017 – Nielsen, the industry’s leading source for music data and insights, today released its 2016 Canada Year-End Report for the 12-month period ending Dec. 29, 2016. This highly anticipated report provides comprehensive coverage of the year in music from the coveted Nielsen Music Year-End charts, presented by Billboard, to insights on the most important industry trends from sales and streaming to social media and overall consumer engagement across today’s most popular platforms.
尼尔森加拿大音乐年终报告》证实，音乐产业在2016年经历了持续稳定的增长，音频消费总量比2015年增长了5.3%，其中点播音频流比去年增长了203%。该行业的数字专辑和数字曲目销量确实有所下降，但流媒体的增长使今年的数字音乐消费总量增长了 4% 以上。2016 年，目录专辑销量在尼尔森时代首次超过当期销量。2016 年的黑胶唱片总销量也创下了迄今为止的最高纪录，比 2015 年增长了 29%。
This year’s report shows that six of the top 10 best-selling albums for 2016 belong to Canadian artists, with Drake’s Views finishing at No. 1. This marks the first year since 2004 that the top selling album of the year came from a Canadian artist. Five of the top ten airplay songs also belong to Canadian artists, including Justin Bieber’s “Love Yourself,” which landed at No. 1.
Additionally, eight different Canadian artists had No. 1 albums on the Billboard Canadian Albums chart in 2016, including Drake, who spent 12 weeks at No. 1 – the most of any act this year. The Tragically Hip had two albums reach the top of the chart, including their latest release and their 2005 Yer Favourites album. Justin Bieber, Billy Talent, Celine Dion, Shawn Mendes, Leonard Cohen and The Weeknd also spent time at No. 1.
"2016年对于加拿大艺术家和整个加拿大音乐产业来说都是激动人心的一年，"尼尔森加拿大音乐部负责人保罗-沙弗（Paul Shaver）说。"从流媒体的日益普及到消费总量的增长，音乐领域继续以令人难以置信的速度发展，我们期待着跟踪未来一年的行业趋势。"
2016 尼尔森加拿大音乐年终报告》中其他值得注意的见解和趋势包括
- Drake’s Views was the most consumed album of 2016 by far, with 457,000 total consumption units. The album spent 12 weeks at No. 1 during the year, and it narrowly edged out Adele’s 25 to become the highest selling album, while picking up the highest digital song sales for an album.
- Drake also set a new streaming standard this year. His album Views garnered over 290M streams, more than twice as many as Justin Bieber’s 目的, which was the second highest streamed album for the year. Views had more than 10M streams for each of its first eight weeks of release, and was the highest streamed album for each of its first 27 weeks of release. It had the highest one week stream total to date when it compiled over 22M streams in its debut week, an amount surpassed later in the year when The Weeknd’s Starboy picked up 27M streams in its debut week.
- The Chainsmokers were another act that achieved great streaming success this year. They landed the top two on-demand audio streaming songs of 2016, with “Closer” finishing first and “Don’t Let Me Down” in second. Their album Collage also comes in 10th on the consumption chart for 2016, despite only selling 6K units. The songs from the album totaled over 111M on-demand audio streams and over 550K digital song downloads.
- 数字歌曲销量与去年相比有所下降，2016 年只有四首歌曲的数字歌曲销量超过了 30 万首，而 2015 年则有 11 首。西娅的《Cheap Thrills》领跑，其次是卢卡斯-格雷厄姆（Lukas Graham）、德雷克（Drake）和迈克-波斯纳（Mike Posner）的歌曲。不过，流媒体消费依然强劲，2016 年有 14 首歌曲的流媒体播放量超过 5000 万次，而 2015 年只有一首。
- Fans showed their support for The Tragically Hip. Their latest album, Man Machine Poem, and their 2005 best of release, Yer Favourites, both reached #1 on the weekly Billboard Canadian charts. Their overall album catalogue also sold over 250,000 units in 2016 and picked up over 67M streams.
- A pair of big albums from Canadian artists received the bulk of their consumption from album sales. Celine Dion’s Encore Un Soir is the No. 8 album on the YTD Overall Top 10 chart, with over 85% of its overall activity coming from physical sales. Leonard Cohen’s You Want It Darker, which spent three weeks at number one this year, received 78% of its total consumption from physical sales.
- 2016 年，有八位不同的加拿大艺术家登上了《公告牌》加拿大周榜的榜首。其中，德雷克（Drake）独占鳌头，连续 12 周蝉联榜首，而悲剧臀部乐队（The Tragically Hip）则有两张专辑荣登榜首。其他排名第一的专辑分别属于贾斯汀-比伯（Justin Bieber）、比利-塔伦特（Billy Talent）、席琳-迪翁（Celine Dion）、肖恩-门德斯（Shawn Mendes）、莱昂纳德-科恩（Leonard Cohen）和The Weeknd。
- Six artists had albums that sold over 100,000 units in 2016 – Drake, Adele, Celine Dion, Leonard Cohen, Metallica, and Beyoncé – compared to 10 in 2015. Adele’s 25 was the one release that reached that threshold in each year.
- 2016 marked the highest yearly vinyl sales to date, up 29% over last year. Bob Marley and The Wailers’ classic album Legend was the #1 vinyl title of the year, while albums from The Tragically Hip and Gord Downie each placed in the top five.
- While Rock continues to be a very strong genre in terms of sales, the streaming landscape is led by R&B/Hip-Hop. It is one of three major genres, including Dance/Electronic and Rap, where well more than half of its total consumption comes from streaming.
- 目录专辑销量占专辑总销量的 51%，2016 年首次超过当期专辑销量。
- 在电台中，今年播放次数最多的前十首歌中有五首属于加拿大歌手，而在2015年只有一首。贾斯汀-比伯（Justin Bieber）的《爱自己》（Love Yourself）高居榜首，而阿莱西亚-卡拉（Alessia Cara）和科尔曼-地狱（Coleman Hell）的爆红歌曲也在今年大放异彩。
新闻咨询
Mat Newman mnewman@rogersandcowan.comChris Robins crobins@rogersandcowan.comBrian Giglio bgiglio@rogersandcowan.com
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