Nielsen Marketing Cloud 进入亚太地区，帮助广告商、代理商和媒体所有者提高广告和内容营销效果
New York, NY – Nov. 29, 2017 – Nielsen (NYSE: NLSN) today launched its Nielsen Marketing Cloud in APAC empowering its regional and global clients—including advertisers, agencies and media owners—to improve their advertising and content marketing effectiveness with an unrivaled combination of global audience data, technology and sales measurement solutions. Nielsen Marketing Cloud begins its APAC expansion in Hong Kong with enterprise client Television Broadcasts Ltd. (TVB), the largest TV broadcaster in Hong Kong and one of the largest Chinese content producers in the world. Nielsen Marketing Cloud anticipates additional APAC market launches in the near future.
地区和全球客户将能够利用Nielsen Marketing Cloud的闭环营销应用程序套件，包括
- 用于第一、第二和第三方数据管理、受众细分和全渠道媒体激活的尼尔森数据管理平台（DMP）
- Insights 360--消费者情报引擎，可提供有关人们的兴趣、购买行为、设备使用、人口和心理统计数据以及跨媒体参与等方面的详细见解
- 尼尔森人工智能（Nielsen AI）--独特的机器学习技术，可对消费者行为和构成的实时变化做出反应
- 尼尔森营销活动分析和销售归因，可即时衡量和优化所有营销策略
"Nielsen Marketing Cloud 执行副总裁达米安-加巴奇奥（Damian Garbaccio）表示："我们在亚太地区的扩张证明了我们将令人难以置信的尼尔森数据、技术和测量能力统一在一个屋檐下。我们正在将先进的营销堆栈带入占全球互联网用户一半以上的市场。对我们来说，这是一个非常令人兴奋的增长市场，也是尼尔森几十年来一直大力发展的市场。
“As a pioneer in the Hong Kong TV industry, TVB knows the advantages of being a first mover. Nielsen Marketing Cloud is enabling us to be the first broadcaster in our region to fully transform itself into a data-driven organization,” said S.K. Cheong, Executive Director and General Manager of TVB. “Nielsen Marketing Cloud will help all of our advertiser and agency clients achieve the best marketing ROI across TVB digital platforms with deeper consumer analytics, better campaign optimization and addressable TV advertising capabilities. It will also enable TVB to better personalize its content across all channels to increase engagement and improve customer experience.”
利用尼尔森DMP先进的细分、人工智能和实时数据联合功能，TVB将能够在其所有在线、移动、社交和OTT（Over-the-Top）电视渠道上为特定受众提供无缝的个性化内容和有针对性的客户广告。TVB 将利用尼尔森 DMP 的下一代消费者智能功能，更好地管理和细分其所有第一方线性和数字受众数据，包括机顶盒、OTT TV、移动应用程序、社交媒体和网站渠道，并提供跨渠道洞察。
尼尔森的全球客户目前正在使用Nielsen Marketing Cloud ，涉及的行业包括食品和饮料、个人护理、宠物护理、葡萄酒和烈酒、数字媒体、电影、电视、音频和零售。
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
Brett House: brett.house@nielsen.com
