Dubai, UAE; September 25 – Today, Nielsen announced the launch of a new initiative for the broadcast radio industry in the UAE. With the methodology and quality controls being subject to independent verification by PwC, Nielsen will work alongside industry stakeholders to deliver Radio Audience Measurement (RAM), to help redefine the way the industry understand and effectively target radio listeners in the country.
尼尔森 RAM 将对阿联酋的广播听众进行全面、稳健的测量，并对广播听众行为的变化模式进行深入分析。将对所有七个阿联酋的广播收听率进行测量，提供详细可信的数据分析，帮助广播行业推动对平台和内容的投资，确保通过数据驱动的广播听众定位制定强有力的营销战略。
在瞬息万变的媒体和技术环境中，消费者行为可被实时观察，对阿联酋广播受众的测量正在适应这样一个系统，即通过对覆盖范围和频率的可靠、强大的洞察力来推动行业理解。
从2017年第四季度开始，该计划将采用尼尔森经过测试和验证的纸质日记以及全新的移动日记。阿联酋是全球智能手机普及率最高的国家之一，尼尔森将在阿联酋市场首次全面推广移动日记，这将带来更直观的用户体验、更高的参与度和更好的合规性。
"尼尔森中东、北非和巴基斯坦媒体总监萨拉-梅塞尔（Sarah Messer）表示："我们很高兴能站在这项广播计划的最前沿，通过我们的 7 天日记数据收集方法，我们将为广播收听提供可靠的受众指标。尼尔森中东、北非和巴基斯坦媒体总监萨拉-梅塞尔（Sarah Messer）说："我们将全力以赴与普华永道合作，为阿联酋广播行业的利益相关者提供这一项目，并以此为行业提供解决方案，帮助指导和优化这一领域的投资决策。这一举措是对我们致力于创新和改善全球音频测量服务的补充。
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. The Company’s Watch segment provides media and advertising clients with Nielsen Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world’s population. For more information, visit www.nielsen.com.
