Nielsen Sports to Offer Industry-Leading Solutions to Rights Holders & Brands Across Africa
Johannesburg – Dec. 5, 2017 – Nielsen today announced that Nielsen Sports, the global leader in sports measurement, insights and sponsorship valuation, will expand its footprint in Africa with the acquisition of Repucom Africa, operated by TransAfrica Media. Repucom Africa was a licensee of Nielsen Sports and has been trading as Nielsen Sports South Africa.
此次收购进一步加强了尼尔森体育的承诺，即为新兴市场的联赛、球队、联合会、品牌和代理商提供一流的解决方案，优化体育赞助组合，最大限度地增加体育投资。
"南非是一个不断发展且充满激情的体育市场，TransAfrica Media 在该地区引入尼尔森体育数据、产品和咨询服务方面做了大量工作。"我们很高兴能在现有业务成功的基础上，在整个非洲为客户提供更多新的服务。
"TransAfrica Media 董事长 Sgwili Gumede 表示："我们很高兴能与令人难以置信的尼尔森体育品牌合作，并期待看到尼尔森的业务在非洲大陆继续蓬勃发展。"对于 TransAfrica Media 而言，这也是一个激动人心的时刻，我们将为现有业务带来新的挑战和冒险。
此外，尼尔森还任命 TransAfrica Media 集团董事总经理 Kelvin Watt 担任尼尔森体育非洲和中东地区董事总经理。Watt 在南非和非洲体育及赞助行业拥有 20 多年的经验。
"尼尔森体育全球董事总经理格伦-洛维特（Glenn Lovett）表示："凯尔文在将尼尔森体育的产品和解决方案带给南非的版权持有者和品牌方面发挥了重要作用。"他在体育赞助、市场营销和媒体版权方面的出色业绩、客户关系和专业知识，对于我们提升尼尔森体育在非洲和中东地区的业务将极具价值。
尼尔森体育目前在 100 多个国家开展业务，包括世界排名前 20 位的体育市场。
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com and for more information on Nielsen Innovate please visit www.nif.vc.
关于泛非媒体
TransAfrica Media is a pan-African sports marketing and communications group with offices in both South and East Africa. The companies within the TransAfrica Media group include: Frontiers Sport & Entertainment, Kaelo Engage and Sport Industry Group. All companies within the group operate as separate and independent entities.
联系人
Nielsen Media Relations:Tom Scott, tom.scott@nielsen.com, mobile + 44 7824 991 579Gina Katzmark, gina.katzmark@nielsen.com, mobile +1 218 310 2259
TransAfrica Media Relations:Graeme East, graeme@transafricamedia.com, mobile +27 (011) 303 7000
