数字受众测量为移动营销活动提供一致的衡量标准
New York, NY – June 14, 2017 – Nielsen announced today that Pinterest has selected 尼尔森数字广告评级 to provide measurement for advertising on its mobile app. Using Digital Ad Ratings, marketers will now be able to evaluate the performance of their mobile campaigns running on the Pinterest app with independent audience verification metrics and consistent deduplicated persons level reporting.
Pinterest 使用户和品牌能够根据自己的兴趣和属性定制出现在他们信息源中的内容和广告类型。Pinterest的广告单元被称为 "推广图钉"（Promoted Pins），包括 "推广视频"、"一键推广图钉"、"推广应用程序图钉 "和 "电影图钉"，这些广告单元贯穿整个移动应用程序界面，为用户提供不间断的体验。通过尼尔森数字广告评级（Nielsen Digital Ad Ratings），营销人员将能够获得 Pinterest 移动应用上视频营销活动的独立受众验证指标。
"尼尔森数字产品领导力高级副总裁大卫-黄（David Wong）表示："随着人们越来越多地通过移动平台进行购买，Pinterest广告为与消费者建立联系带来了一种全新的方式。"我们很荣幸尼尔森数字广告评级被选为Pinterest上广告的衡量标准，并帮助营销人员对其受众提供可信、独立的看法。"
尼尔森数字广告评级（Nielsen Digital Ad Ratings）为广告商、媒体代理商和出版商提供了与电视相媲美的受众测量指标，包括年龄和性别人口统计、唯一受众、到达率、频率和总收视点数（GRPs）。尼尔森数字广告评级对 Pinterest 移动广告活动的测量目前已在美国推出，预计明年将在国际市场推出。
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系
Leslie Pitterson，leslie.pitterson@nielsen.com，917-562-0715
