数字广告评级》（Digital Ad Ratings）提供责任洞察力，帮助荷兰数字广告市场实现增长
DIEMEN – November 7, 2017 – Today Nielsen (NYSE: NLSN) announces that Digital Ad Ratings is available in the Netherlands. Since its launch in 2011, Nielsen Digital Ad Ratings has become the standard for the independent measurement of online advertising campaigns in more than 30 countries worldwide.
尼尔森数字广告收视率（Nielsen Digital Ad Ratings）测量台式机、平板电脑和智能手机上在线广告活动的年龄和性别、独立访客、覆盖范围、频率和总收视点数（GRPs）。由于采用 GRP 方法，这种测量方法可与电视相媲美，使广告商、媒体代理商和出版商能够优化其在所有数字设备上的广告到达率。
该服务还包括按年龄和性别、独立访客、GRP 以及每个网站和每个广告的目标点击率测量可视性。尼尔森提供使用不同可视性提供商的可能性以及不同可视性标准的灵活性。这样，我们就能帮助客户应对比以往任何时候都更具活力的市场。
尼尔森比荷卢观察负责人丹尼斯-罗查特（Denis Rochat）说："数字在品牌广告中发挥着越来越重要的作用。这一点从尼尔森最近公布的2017年上半年媒体净支出中也可明显看出。媒体总预算的近一半用于网络广告。数字广告评级》（Digital Ad Ratings）为市场、问责制设定了一个基准，并帮助广告商和代理商衡量他们在网络广告上花费的每一美元的投资回报。"
超过尼尔森数字广告收视率
Nielsen Digital Ad Ratings was first launched in the US in August 2011 and provides comprehensive online advertising campaign metrics comparable to television. Nielsen Digital Ad Ratings combines Nielsen data with aggregated, anonymous and proprietary demographic data from participating online data providers. Reports are available one day after a campaign’s launch and provide agencies, advertisers and publishers with important information about the reach of ongoing campaigns.
尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides comprehensive insights into consumer viewing and buying behavior. Nielsen’s “Watch” division provides Total Audience measurement services to media and advertisers for all devices on which content – video, audio and text – is consumed. The “Buy” division offers manufacturers and retailers of consumer packaged goods the industry’s only global view of retail performance measurement. By integrating information from both segments with other data sources, Nielsen provides its customers with measurements and analytics that help improve business performance. Nielsen, an S&P 500 company, is active in more than 100 countries, representing more than 90% of the world’s population. For more information, visit www.nielsen.com.
CONTACT: Stephanie Manning, stephanie.manning@nielsen.com
