New York, NY – Oct. 3, 2017 – Nielsen Holdings plc (NYSE: NLSN) announced it has today completed its acquisition of Visual IQ, a leading independent provider of multi-touch attribution (MTA) modeling of advertising on digital platforms that helps improve return on investment (ROI) for brand marketers. Nielsen announced in late September that it had signed a definitive agreement to acquire Visual IQ. The acquisition of Visual IQ will improve Nielsen’s ability to automatically ingest and process large datasets, as well as provide Nielsen with access to more proprietary big data from advertisers, publishers, and retailers.
通过此次收购，尼尔森的客户将获得 Visual IQ 的营销归因专业技术和全面的软件平台，用于分析客户档案以及所有渠道和设备的战术营销绩效。Visual IQ 与尼尔森现有营销效果能力和产品的整合将使营销人员能够就如何分配跨渠道广告和营销支出做出更好的决策，从而对不同的消费者群体产生最大的影响。
"尼尔森营销投资回报率产品领导力全球主管马特-克雷普西克（Matt Krepsik）表示："Visual IQ的归因平台将被整合到尼尔森的营销效果套件中，结合我们在营销组合建模方面的规模和Visual IQ在归因方面的深度，为营销人员提供完整的投资回报率视图。"我们的营销效果套件实际上是整个价值链的一部分，它通过尼尔森总体受众框架测量受众，通过Nielsen Marketing Cloud 确定如何锁定目标受众，并最终通过我们的效果解决方案测量结果，为营销人员创建一个整体闭环。"
尼尔森的营销效果数据和指标是受众细分领域的行业领导者，包括到达率、共鸣和反应测量，帮助营销人员优化其多渠道营销、销售和运营战略。此次收购将尼尔森的营销效果业务拓展到了新的业务垂直领域和全球市场。Visual IQ 的营销智能平台提供品牌和代理商所需的实时洞察力，通过受众和归因的综合力量优化营销绩效。
Visual IQ 将作为尼尔森营销效果部门的一个独立业务单元运营。今后，该公司将被称为 "Visual IQ, a Nielsen company"。公司将继续在位于马萨诸塞州波士顿的总部运营。
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
Media RelationsSal Tuzzeo, Sal.Tuzzeo@nielsen.com, 646-654-5329;Brigit Hennaman, Brigit.Hennaman@nielsen.com, 917-224-8246
Investor RelationsAmy Glynn, Amy.Glynn@nielsen.com, 646-654-493
