New York, NY – Nov. 8, 2017 – Today, Nielsen (NYSE: NLSN) announced that iHeartMedia, a leading global media and entertainment company, has signed a multi-year agreement for radio ratings services for all Portable People Meter (PPM) and radio diary measured markets.
This multi-year agreement provides Nielsen’s radio ratings services for all iHeartMedia radio stations across its more than 150 local markets. The agreement also includes the use of Nielsen data and services for Katz Media Group, Premiere Radio Network and Total Traffic & Weather Network.
"iHeartMedia是我们最大的客户之一，我们很荣幸能延续双方的合作关系，"尼尔森全球监测总裁梅根-克拉克恩（Megan Clarken）说。"我们相信，我们的解决方案将帮助 iHeartMedia 展示其电台的实力，并证明广播带来的巨大营销机会。
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Nielsen Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系
Gorki De Los Santos，Nielsen，646-654-4837，gorki.delossantos@nielsen.com
