Global Leader in Audience Measurement Partners Japan’s Leading Marketing and Media Research Company
Tokyo, Japan – Jan. 6, 2017 – Nielsen (NYSE: NLSN, Head office: New York, Chief Executive Officer: Mitch Barns, “Nielsen” and Video Research Ltd (Head office: Tokyo, President: Yuzuru Kato, “VR”) today announced they have established a business partnership to create a standard and common digital (PC and Mobile) audience measurement service for the Japan market.
近年来，日本智能手机的普及率迅速提高，消费者观看媒体内容和广告的方式也更加多样化。VR 与尼尔森的合作将通过个人电脑和移动设备测量内容和广告在日本的覆盖范围，以加强日本市场的互联网受众测量指数和广告效果服务。双方合作的目标是进一步激活日本的互联网媒体和广告市场。
尼尔森和VR将在各自的子公司Video Research Interactive Inc.（"VRI"）和尼尔森数字有限公司（"尼尔森数字"）进行交叉投资。根据新建立的合作伙伴关系，VRI 和尼尔森数字公司将创建一个受众测量指标，整合互联网广告、内容和视频方法，探索技术合作机会以推动整合进程，共同开发数字受众测量指数，并销售双方的产品。
"尼尔森数字公司总裁 Jun Miyamoto 说："近年来，日本媒体行业经历了前所未有的变化，我们的客户需要新的创新指标来帮助他们在这些变化中保持领先。"我们很高兴能与 Video Research 建立新的合作关系，并期待为日本消费者的媒体习惯带来新的启示。
“We are delighted to be working more closely with Nielsen Digital through this new partnership,” notes Toshiyuki Endo, President & CEO of Video Research Interactive. “The combined power of Nielsen Digital and Video Research Interactive’s audience measurement and analytics capabilities is unequalled, and this partnership will contribute to the development of Japanese media and advertising industry.”
关于视频研究
Video Research Ltd. (Head Office: Chiyoda-ku, Tokyo, President: Yuzuru Kato) is Japan’s leading marketing and media research company, offering a comprehensive menu of services ranging from authoritative media research to syndicated and custom consumer marketing research. Our media audience ratings research continues to set the standard for the industry and is relied on by virtually every major media company, advertising agency and advertiser in Japan.
VR 还是唯一一家在全国范围内拥有分支机构网络的营销研究公司，能够即时开展全国范围内的综合研究。
关于视频研究互动
Video Research Interactive Inc.（总部：东京都千代田区，总裁：远藤俊之）为互动领域媒体价值和广告效果的最大化和最优化提供行业标准数据和解决方案，并为企业传播活动提供支持。自 1999 年以来，我们一直活跃在互联网受众测量业务、广告统计业务和广告效果业务领域。
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
关于尼尔森数字
尼尔森数字有限公司（Nielsen Digital Co.(尼尔森数字有限公司（总部：东京港区，总裁：Jun Miyamoto）是尼尔森在日本的子公司，通过受众测量和广告分析，为广告主、媒体、电子商务和代理机构客户的重要业务决策提供数据、分析和洞察力支持。
联系人
视频研究：Junichiro Nakahara，webmaster@videor.co.jp，+81-3-5860-1723Nielsen Digital：Soichiro Nishimura，jpw_press@nielsen.com，+81-3-6837-6521
