New York, NY – July 10, 2017 – Today, Nielsen (NYSE: NLSN) and Tennis Channel announced that they have expanded their relationship, beyond the Nielsen Local TV Ratings Service, to also include Nielsen’s National TV Ratings service. Tennis Channel is the only 24-hour, television-based multimedia destination dedicated to both professional tennis and its lifestyle.
这份多年期协议为网球频道提供了全国收视率洞察力，使其在分析每分钟收视率信息以及每日商业和节目表现测量方面具有充分的灵活性。使用尼尔森丰富而深入的数据将使网球频道能够为代理商和广告商提供所需的信息，使他们做出更明智、更具战略性的媒体购买决策。
"网球频道研究部高级副总裁 Steve Badeau 表示："当今的媒体环境瞬息万变，因此深入了解观众以评估我们的表现对我们来说非常重要。"通过将我们与尼尔森的合作关系扩展到全国电视收视率，我们现在可以全面了解我们在地方和全国电视上的观众情况。尼尔森将继续发展并提供各种服务，使我们能够向我们有价值的和潜在的广告商展示不断增长的网球迷群体"。
此外，该协议还允许网球频道使用尼尔森的其他产品和服务。双方关系的扩大为详细、全面地分析电视观众（包括时移收视、自定义人口统计和电视消费习惯）提供了无限的机会。尼尔森还将为网球频道提供全面、可操作的广告情报，提醒他们注意多个类别、市场和媒体的广告支出变化。
"尼尔森全国电视客户解决方案董事总经理彼得-布拉德伯里（Peter Bradbury）表示："我们很高兴能扩大与网球频道的合作关系。"在尼尔森，我们致力于为客户提供一流的产品，为他们的观众提供有价值的洞察力，并支持他们的广告销售流程。我们期待着与网球频道紧密合作，通过我们一整套黄金标准的、独立的、经过认证的测量解决方案，帮助他们的业务取得成功。
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Nielsen Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
Gorki De Los Santos, gorki.delossantos@nielsen.com, 646-654-4837
