New York, NY – April 19, 2017 – Nielsen (NYSE: NLSN) announced today that it has been named to Google’s Marketing Mix Model Partner program. As a preferred partner, this program enables Nielsen to collect Google advertising impression and spend data directly from Google in a standardized, granular and accurate way. Collectively, this combines the power of Nielsen’s Marketing Mix Modeling capabilities and Google’s media data to ensure that advertisers can measure the return on investment (ROI) of their digital investments with precision and confidently understand the drivers of ROI to improve returns year-over-year.
尼尔森行业领先的定制营销组合解决方案为广告主提供了对销售驱动因素的全面了解。它同时考虑了营销和非营销因素，从而真正了解其活动的影响以及如何优化未来的营销支出。广告主可以利用尼尔森基于网络的营销规划工具模拟和优化营销预算分配，从而更明智地决定在何处投入营销资金。
"尼尔森营销投资回报率高级副总裁乔希-科沃尔（Josh Kowal）表示："我们很高兴能够参与谷歌营销组合模型合作伙伴计划的首次发布。"通过直接与谷歌合作，这一分析联盟将为我们的客户提供更全面的营销支出结果，帮助他们做出更好、更快、更明智的决策。
"谷歌产品管理高级总监巴巴克-巴赫拉万（Babak Pahlavan）表示："通过这项新的合作计划，我们很高兴能与尼尔森合作，为我们的客户提供准确、独立的洞察力，帮助他们了解数字广告的表现和投资回报。"这项合作计划将使我们能够坚持数据隐私和安全方面的高标准，同时也为我们的客户提供透明度，让他们了解这些广告是如何影响他们的底线的。"
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系人：
Genevieve Aronson，Genevieve.Aronson@nielsen.com，646-654-5742Leslie Pitterson，Leslie.Pitterson@nielsen.com，917-562-0715
