New Deal Includes FOX O&O in Charlotte WJZY/WMYT
New York, NY – March 22, 2017 – Nielsen (NYSE: NLSN) has announced today that it has signed a long-term renewal agreement with FOX Television Stations (FTS) for audience measurement services. As part of the agreement, FTS licenses Nielsen’s Local Television ratings across all of the group’s 28 stations, in 17 designated market areas (DMA), including the Charlotte FOX O&O WJZY/WMYT, which was not in the previous agreement. FOX Station Sales, their national sales representative group, is also part of the renewal agreement.
通过扩展与尼尔森的合作关系，福克斯公司拥有并运营的电视台和全国销售代表团队可以利用货币测量，提供广度和深度的本地受众，从而向营销人员展示其广告和市场价值。该协议包括尼尔森宣布的计划，即利用其便携式人流量测量仪（Portable People MeterTM）技术和机顶盒提供的数据丰富其本地电视面板，从而显著扩大样本规模并提高收视率的真实性。家庭外观众也将首次纳入本地测量。
The investments that Nielsen is making to Local TV are part of its overall strategy to deliver all-electronic measurement across all 210 DMA. This effort combines Nielsen’s gold-standard panels with the strength of big data sources to provide Local TV clients like FTS with stable and accurate data that help them better compete in the marketplace.
"尼尔森本地媒体董事总经理杰夫-温德（Jeff Wender）表示："福克斯在向观众提供有价值的本地内容方面一直走在前列。"这项战略协议建立在福克斯电视台集团与尼尔森之间的长期合作关系和相互尊重的基础之上。我们很高兴能为广告商提供增强的本地测量组合，以制定更具战略性的决策并提高投资回报率。
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Nielsen Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
关于福克斯电视台
FOX Television Stations is one of the nation’s largest owned-and-operated network broadcast groups, comprising 28 stations in 17 markets and covering over 37% of U.S. television homes. This includes seven duopolies in the top 10 markets: New York, Los Angeles, Chicago, Dallas, San Francisco, Washington, D.C. and Houston; as well as duopolies in Minneapolis, Phoenix, Orlando and Charlotte.
媒体联系方式
Gorki De Los Santos，gorki.delossantos@nielsen.com，646-654-4837Erica Keane，erica.keane@foxtv.com，212-301-3613Claudia Russo，claudia.russo@foxtv.com，212-301-3997
