Comcast 成为最新一家丰富尼尔森本地电视收视率的电视供应商
纽约州纽约市 - 2017年11月9日 - 今天，尼尔森（纽约证券交易所股票代码：NLSN）宣布达成协议，在其本地电视测量服务中使用康卡斯特（纳斯达克股票代码：CMCSA）的机顶盒数据。通过这项协议，康卡斯特成为第四家将非个人身份识别电视收视数据与尼尔森综合面板数据整合的主要有线电视或卫星电视提供商。将来自有线电视和卫星机顶盒的数据整合到本地测量中，将使尼尔森能够改变本地电视货币收视率的格局，提供有关本地观众和收视趋势的全方位指标，并改变本地媒体的买卖方式。
"我们的增强型本地电视测量战略以匿名方式将尼尔森高质量面板的最佳元素与康卡斯特和其他供应商提供的机顶盒数据相结合，"尼尔森观察部全球总裁梅根-克拉克恩（Megan Clarken）说。"我们正在不断创新本地测量解决方案，利用所有数据源提供全面的服务，提供真正的本地市场洞察力，展示本地电视的力量。我们很高兴将 Comcast 纳入我们的本地机顶盒数据提供商名单。
"康卡斯特有线电视广告部总裁 Marcien Jenckes 表示："康卡斯特致力于提高电视测量的有效性和效率，以造福整个行业。"与尼尔森达成的这项协议强调了地方电视测量的重要性，并将对地方收视率的质量产生积极影响。
2018 年，尼尔森将开始把来自 Comcast 家庭的匿名数据、其他供应商提供的机顶盒数据以及尼尔森的本地仪表纳入本地电视收视率。这些数据将用于综合报告观众收视趋势。
与 Comcast 的协议进一步加强了尼尔森为业界提供全面的本地收视统计数据和趋势的承诺。通过利用与 Comcast 等公司的合作关系，尼尔森将继续提高和增强其测量能力，进一步加强本地电视行业在 210 个市场上交易数十亿美元广告费用时所使用的货币。
关于 COMCAST
Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company with two primary businesses, Comcast Cable and NBCUniversal. Comcast Cable is one of the nation’s largest video, high-speed internet, and phone providers to residential customers under the XFINITY brand, and also provides these services to businesses. It also provides wireless and security and automation services to residential customers under the XFINITY brand. NBCUniversal operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks and Resorts. Visit www.comcastcorporation.com for more information.
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Nielsen Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系人：
Nielsen: Gorki De Los Santos: 646-654-4837; gorki.delossantos@nielsen.com Comcast: Dan Friedman: 917-520-1436; Daniel_Friedman@comcast.com
