纽约州纽约市 - 2017年2月8日 - 尼尔森（纽约证券交易所股票代码：NLSN）今日宣布，哥伦比亚广播公司电视台（CBS Television Stations）已签署尼尔森地方电视测量（Local Television Measurement）的多年续约协议。此次续约将为哥伦比亚广播公司在美国17个市场拥有和运营的电视台提供本地市场收视率洞察。
哥伦比亚广播公司电视台将利用尼尔森的本地电视服务，包括电视收视率中的本地数字服务，使其电视台能够更广泛、更深入地了解其完整的广播和数字受众。这套服务还将使 CBS 地方电视台能够深入了解其市场上消费者的收视习惯，并根据地理位置、观众特征或人口统计学特征创建特定的交易区域。
"随着美国许多城市的日益多样化和人口的不断增长，电视台必须全面了解谁在收看他们的节目。CBS 公司首席研究官兼 CBS VISION 总裁大卫-波特拉克（David F. Poltrack）说："尼尔森的地方电视服务使我们能够最大限度地提高收视率，并为我们的地方广告商带来价值。"我们期待与尼尔森建立令人兴奋和富有成效的合作关系。
此外，尼尔森对包括机顶盒数据和户外收视在内的大数据的使用将带来更多的稳定性，提高收视率的真实性，并增强对市场的洞察力。尼尔森地方电视服务的这些改进将帮助哥伦比亚广播公司地方电视台和其他电视台捕捉所有收视场合，努力展示其全部观众的实力。
“We’re delighted to reach an agreement with CBS Television Stations,” said Jeff Wender, Managing Director for Nielsen Local Media. “CBS is at the forefront of delivering quality content across a wide range of consumer devices, both at home and outside in the local community. We look forward to helping CBS demonstrate their broad reach, and deliver upon enhancements in our local television service that will provide even greater accuracy and fidelity.”
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Nielsen Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
Gorki De Los Santos: gorki.delossantos@nielsen.com, 646-654-4837
