vBrand先进的机器学习平台将被整合到不断发展的尼尔森体育业务中，以提高速度和规模
New York, NY – Aug. 3, 2017 – Nielsen (NYSE: NLSN) today announced it has acquired vBrand, an Israel-based technology startup that has developed a machine learning-enabled platform to measure brand exposure and impact in sports programming. vBrand and its technology will be fully integrated into Nielsen Sports, bringing increased delivery speed and scale to the company’s existing flagship sports products, Sport24 and Social24. Financial terms were not disclosed.
vBrand的机器学习技术将大大加快尼尔森体育的标识识别和媒体监测技术在屏幕上定位和计算品牌位置的速度。具体而言，vBrand 技术可使品牌和权利持有者在赛事开始后数小时内监控和跟踪赞助商的可见度，并在锦标赛、周末比赛或赛季中对数字标牌和社交活动进行调整。
体育营销对于那些希望在竞争激烈且分散的市场中获得消费者青睐的品牌来说越来越重要。随着球迷持续关注他们喜爱的联赛、球队和运动员，预计仅2017年全球体育和娱乐赞助支出就将超过600亿美元。尼尔森体育旗舰营销解决方案每年测量数百万小时的内容，帮助1700多家顶级版权持有者、品牌、代理商和广播公司提供分析和洞察。
“This is an exciting acquisition that demonstrates our continued ambition and commitment to our sports clients,” said Howard Appelbaum, President, Nielsen Entertainment. “Bringing vBrand’s technology into Nielsen Sports’ existing sponsorship valuation process will further expand the scale of programming and events it covers around the world. It will also provide timely exposure information, enabling clients to make smarter and faster decisions on sponsorship placement. Nielsen Sports’ brand exposure data and metrics are considered currency in the global sports marketplace, and we’re delighted to strengthen that further with this acquisition.”
“The acquisition of vBrand by Nielsen is a great opportunity to continue our journey and take our offering to the next level,” said Yael Dor, CEO, vBrand. “We are confident that our cutting-edge technology, combined with Nielsen’s platform, will extend its leadership position in the market by providing sports marketers with transparency and clarity on sports sponsorship investments.”
“We are excited to be a part of Nielsen and empower its sports analytics business with our unique technology of video analytics and deep learning,” added Tamir Rubinsky, Co-Founder & CTO, vBrand.
The accelerated growth of vBrand is driven in part by the design partnerships the company has built as an alumnus of the 2016 class of ‘The Bridge’ Program, a partnership between Coca-Cola, Turner and Mercedes-Benz that is focused on finding leading technologies and creating commercialization opportunities with the three brands.
收购尼尔森公司是两家公司业已建立的良好关系中的最新里程碑，因为位于特拉维夫的 vBrand 公司毕业于尼尔森创新公司（Nielsen Innovate）--由以色列创新管理局（前身为以色列首席科学家办公室）授权的尼尔森早期技术孵化器。
"尼尔森创新公司首席执行官多夫-亚科尼（Dov Yarkoni）表示："尼尔森创新公司采用的方法与大多数孵化器略有不同，除了提供投资外，还对其支持的公司进行指导和管理，目标是帮助早期初创企业成为成功的、可扩展的全球企业。
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com, and for more information on Nielsen Innovate, please visit www.nif.vc.
关于 vBRAND
vBrand was founded by Tamir Rubinsky and Eli Ben-David and is the leading provider of real-time sports sponsorship measurement, planning and maximizing data analytics across all platforms. vBrand’s platform utilizes advanced image recognition technology, along with proprietary AI, and deep learning applications, to determine sports sponsorship exposure valuations across linear TV, digital TV, the web and social media. The platform automatically and accurately detects on a frame-by-frame basis whenever a sponsor’s logo is visible to the human eye, while simultaneously weighing factors impacting each sponsor exposure such as duration, size, and image clarity. vBrand’s platform then analyzes all of that cross-platform data in real time. For more information, please visit: www.vbrandsports.com.
联系人
Media Relations: Tom Scott, tom.scott@nielsen.com, mobile + 44 7824 991 579Gina Katzmark, gina.katzmark@nielsen.com, mobile +1.218.310.2259
