电视和数字客户将从数字内容评级中获得数字传播内容的收视积分
纽约州纽约市 - 2017年8月15日 - 尼尔森宣布将开始在数字内容收视率中计入在Facebook、Hulu和YouTube上发布的视频内容。通过这一功能，参与的电视和数字出版商客户现在可以在其报告的受众数量中获取其内容的增量收视。
尼尔森将业界最大的三个数字平台上的传播内容的收视率纳入其数字内容测量中，出版商可以展示其受众的广泛性。在尼尔森的数字内容评级中，出版商客户在 Facebook 和 YouTube 上发布的视频将被计入评级。Hulu 将为选定的媒体合作伙伴在该平台上发布的当前系列内容提供信用，数据评估将于本月开始。
现在，启用数字内容评级的电视和数字客户将能够显示其内容在所有平台上的收视率，包括这些主要的数字发行商。这将使出版商能够更好地展示人们观看其数字内容的各种方式，并为代理商和广告商提供宝贵的数据，使其做出更明智的决策。
"尼尔森产品领导力总裁梅根-克拉克恩（Megan Clarken）表示："将Facebook、Hulu和YouTube上发布的视频内容纳入尼尔森数字内容评级是一项重大成就，也是我们持续致力于为业界提供独立、全面衡量不断变化的消费环境的一部分。"通过捕捉这些受众，尼尔森为出版商、代理商和广告商提供了更多关于当今媒体消费的可比指标"。
尼尔森将为内容所有者和发行商提供所有发行视频内容的相同数据可见性。提供一致、透明的视图可确保公平的竞争环境，使出版商和平台都能获得相同的信息。
“BuzzFeed is a distributed network publishing engaging, shareable content and adapting it to the platforms where our audience lives. Much of our content is being missed by traditional measurement tools and Nielsen’s Digital Content Ratings allow us to count content views and viewers across our owned and operated properties as well as Facebook and YouTube. With this new tool at our disposal we are able to have a clearer view of BuzzFeed’s true reach. Nielsen’s Digital Content Ratings are necessary for accurate audience measurement in today’s digital universe,” said Edwin Wong, VP of Research and Insights at BuzzFeed.
“Nielsen is standard-bearer for independent ratings measurement, and as the world continues to shift toward social and mobile, the enhancements to Digital Content Ratings will be invaluable for digital publishers and advertisers alike,” said Ashish Patel, SVP of Audience Development & Insights at Group Nine Media. “We at Group Nine rely on data to inform our business and content strategy, more deeply understand our audience, and contextualize our standing in the media ecosystem. We’re thrilled to have access to these new measurements as we continue to rapidly grow and evolve.”
"Horizon Media公司高级副总裁、WHERE常务董事Michele Donati表示："获得准确的跨渠道收视率数据对于提高计划效率和代表客户做出投资决策至关重要。"尼尔森将Hulu、Facebook和YouTube上的传播内容纳入其数字内容评级是重要的第一步，有助于为我们的客户提供更完整的传播策划和激活资源，更能反映消费者每天浏览的数字生态系统。
“We at MAGNA are pleased to see this important enhancement come to fruition. Having a more complete understanding of how audiences build across platforms will help inform our strategies, and we are looking forward to seeing more progress made on this front.” said Brian Hughes, SVP, Audience Intelligence & Strategy at Magna Global.
“Mic looks to reach our audiences wherever they are, including social platforms such as Facebook and YouTube,” said Jonathan Carson, President at Mic. “With Nielsen including Facebook and YouTube video consumption in Digital Content Ratings we are getting a more complete picture of our audience, helping us to better tailor the news to our viewers and better articulate the strength of our audience to brand partners.”
“At Refinery29, we are constantly speaking to our global audience of young women across myriad platforms,” said Bart Boughton, SVP, Revenue Operations at Refinery29. “In order to reach this audience in a way that integrates with her lifestyle, we create unique content native to each platform. Having the ability to quantify this engagement is critical. Using Nielsen Digital Content Ratings will not only further benefit our understanding of where our audience spends time, but also allows us to share this important information with our partners.”
"Tastemade销售和品牌合作主管Melissa Drucker表示："随着我们自身的数据越来越多地为我们提供如何优化品牌营销活动的强大洞察力，我们对这一举措感到鼓舞和兴奋。"尼尔森针对Facebook和YouTube的数字内容评级标志着移动优先视频的整体测量迈出了重要一步，并将使电视买家对主要社交平台上的实际覆盖率和参与度有更高的可见性"。
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系
Leslie Pitterson，leslie.pitterson@nielsen.com，917-562-0715
