· Time per person on social networking via a smartphone up 1 hour
· News.com.au retained top spot in the News rankings
· International news entities increased unique audiences
· BBC increased unique audience by 16%
Sydney, Australia – 23 June 2017: More than 90% of Australians aged 18+ engaged with social networking content via a smartphone during May 2017, according to latest data released today by Nielsen.
本月有 1270 万名 18 岁以上的澳大利亚人通过智能手机设备访问了社交网站或应用程序，与上月相比，2017 年 5 月的人均访问时间增加了 1 小时。
2017 年 5 月社交网络品牌独立受众总数前 5 名
|
名称 |
独特受众（千人） |
人均页面浏览量 |
每人每次 |
每人用时（小时：分钟：秒） |
|
在 Facebook 上 |
16,193 |
116 |
96 |
14:29:16 |
|
|
8,573 |
5 |
29 |
02:29:28 |
|
|
7,038 |
6 |
7 |
00:16:34 |
|
推特 |
6,161 |
7 |
12 |
01:08:32 |
|
品趣网 |
6,106 |
4 |
7 |
00:46:16 |
来源：尼尔森尼尔森数字收视率（月度）--2017 年 5 月
CURRENT EVENTS AND GLOBAL NEWS
The current events and global news sub-category was steady overall with some movement in the top ten rankings. Five out of the top ten increased their unique audience numbers. BBC saw a large jump in unique audience to 2.6 million (+16%) to move to seventh place, up three spots.
5 月份发生的重大国际新闻事件使许多国际新闻实体的独特受众显著增加。
News.com.au 以 580 万独立受众（-4%）蝉联榜首。Nine.com.au 以 470 万独立受众（0.6%）从第三位升至第二位，澳大利亚广播公司新闻网站升至第三位（460 万，-6%）。
Smh.com.au（380 万，-7%）、《每日邮报》澳大利亚版（310 万，+5%）和《卫报》（290 万，+0.5%）分别保持第四、第五和第六的位置。
雅虎 7 新闻升至第八位（250 万，-11%），《每日电讯报》保持第九位（240 万，+3%），《先驱太阳报》升至第十位（230 万，-6%）。
TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUBCATEGORY, MAY 2017
|
名称 |
独特受众（千人） |
人均页面浏览量 |
每人每次 |
每人用时（小时：分钟：秒） |
|
news.com.au |
5,783 |
49 |
14 |
01:03:01 |
|
nine.com.au |
4,727 |
38 |
13 |
01:10:26 |
|
美国广播公司新闻网站 |
4,613 |
22 |
9 |
00:28:14 |
|
smh.com.au |
3,804 |
32 |
12 |
00:49:16 |
|
澳大利亚每日邮报 |
3,064 |
21 |
12 |
00:35:17 |
|
卫报 |
2,926 |
14 |
9 |
00:31:21 |
|
英国广播公司 |
2,598 |
23 |
11 |
01:01:10 |
|
雅虎7 新闻网站 |
2,512 |
14 |
10 |
00:18:41 |
|
每日电讯报 |
2,422 |
13 |
8 |
00:27:51 |
|
先驱太阳报 |
2,316 |
20 |
10 |
00:36:13 |
来源：尼尔森尼尔森数字收视率（月度）2017 年 5 月
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy.
Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.
Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.
如需了解更多信息，请联系
杰基-海利克
尼尔森
T: + 61 403 074 864
E: jackie.helliker@nielsen.com
